可口可乐策划书篇一：可口可乐的广告策划书摘要可口可乐是一个闻名世界的百年企业，从诞生之日起，就不断在世界市场中创造一个有一个的传奇。

可口可乐是很早就兴起的饮料消费品之一，他很快就为全世界知晓，品种也不断增加。

根据市场调查，该市场需求曲线呈上升趋势。

消费者对饮料的需求量也越来越多了，各种饮料品牌进入市场，为了可口可乐的销售日益趋好。

为了更好的做好销售工作，就必须做好调查，做好广告策划方案。

本方案主要阐述了可口可乐的广告策划方案的撰写，过程和一些细节，让可口走的更远，了解饮料市场的机会。

关键词：可口可乐；广告策划；机会目录前言 ................................................ ................................................... (1)1 公司简介 ................................................ ................................................... (2)2 环境分析 ................................................ ................................................... (4)宏观环境分析 ................................................ ................................................... (4)人口 ................................................ ................................................... (4)经济 ................................................ ................................................... (4)微观环境分析 ................................................ ................................................... (4)竞争者 ................................................ (4)技术环境 ................................................ ................................................... . (5)消费者 ................................................ ................................................... .. (5)产品分析 ................................................ ................................................... .. (5)产品种类与简介 ................................................ . (5)产品形象 ................................................ ................................................... . (5)可口可乐的SWOT分 (6)优势 ................................................ ................................................... (6)劣势 ................................................ ................................................... (6)机遇 ................................................ ................................................... (7)威胁 ................................................ ................................................... (7)媒体分析 ................................................ ................................................... .. (7)3 广告策略 ................................................ ................................................... (9)产品定位 ................................................ ................................................... .. (9)广告目标 ................................................ ................................................... .. (9)市场目标 ................................................ ................................................... . (9)传播目标 ................................................ ................................................... . (9)广告定位 ................................................ (10)可口可乐广告本土化策略 ................................................ . (10)偶像代言 ................................................ ................................................... .. (10)媒体策略 ................................................ ................................................... (10)媒体分析 ................................................ ................................................... .. (10)媒体的选择 ................................................ ....................................................114 具体方................................................... . (13)实施时间 ................................................ ................................................... (13)实施阶段 ................................................ ................................................... (13)广告介绍 ................................................ ................................................... (13)画面一 ................................................ ................................................... (13)画面二 ................................................ ................................................... (13)画面三 ................................................ ................................................... (14)5 经费预算 ................................................ ................................................... . (15)广告费用 ................................................ ................................................... (15)其他费用 ................................................ ................................................... (15)结束语 ................................................ ................................................... .. (16)前言随着知识经济时代的到来，科技在商业界越来越重。