＿高级商务英语视听说（一）
Part I Viewing 35%
Ⅰ. Directions: Watch the following videos and choose True(T) or False (F) for the following statements. Each video will be played twice. 25%)
II. Directions: Watch the following videos and fill in the blanks in the following table. Each video will be played twice. 10%
Part II Listening 35%
III. Directions: Listen to the following monologue and fill in the blanks. Each audio will be played twice. 15%
IV. Directions: Listen to the following dialogue and choose the best answer for the following questions. Each audio will be played twice. 8%
V. Directions: Listen to the following dialogue and answer the following questions. Each audio will be played four times. 12%
Part III Speaking 30%
VI. Directions: Give a talk around 5 minutes on the following topic.30%
Suppose you are a Public Relations Manager in a well-reputed company. Recently several photos of the CEO of your company were released in a local newspaper. The photos showed that the CEO was taking marijuana with a group of his friends in a party when he was at college, which established a bad image of the CEO as well as the company. As the Public Relations Manager, how would you deal with this event?
1.迅速成立公关危机小组，开媒体沟通会，
The number one priority is to set up a public relation group and hold an emergency meeting to analyze whether the photo is authentic and then make a Crisis Management Plan.
2.即使不能给出一个清晰的解释，也要先发表一个申明，给出一个基本的态度，立场，明确危机处理的进程，时间和方式。
Even though we can’t provide a clear explanation for this photo at time, we should also issue a statement about our basic attitude and standpoint for the public.
3.将得出的结论对外发布，对公司很有利。
在第一时间答疑解惑，稳住大局，并随时将事件进展与媒体和公众真诚沟通。
绝不允许留给谣言、中伤和恶意炒作蔓延的机会
4.对其分支机构就如何回应消费者的询问，竞争者的打击。
经销商的质疑等统一口径，做出合理的解释。
5.及时召开股东大会。
积极的将情况和投资者，股东等相关机构沟通解释，取得他们的支持，稳定公司的股价。
6.加强对内部网络的监控和管理，防止内部员工将一些ceo不想向公众表达的信息通过网络传播出去。
Buyao 将外部危机转化为内部危机
7.记者招待会CEO出面自己澄清。
CEO必须道歉。
人们会原谅犯错误，但绝不会原谅不认识错误。
让当时的小伙伴出现，增加可信度。
合纵联横，争取各方支持。
一个好汉三个帮。
在危机时刻，各方的支持对赢人心、挽形象就太重要了.
8.利用媒体，如证券类报纸，财经类报纸，影视媒体，进行舆论导向。
全方位传播公司正面新闻，潜移默化影响公众的心理.
9.邀请第三方机构、中立的经济专家、有公信力的政府机关，从侧面来影响公众，促使公众以积极地态度来来接受一个新的、脱胎换骨的企业形象。
10. 不要让事件本身再成焦点，不要成为人们讨论的话题。
同时和有影响力的政经媒体合作，加强深度分析报道，转移媒体视线。
11.加大广告投放力度，给股民和消费者信心。
广告的力度，往往也是企业运作是否正常的晴雨表。
在有影响力媒体的黄金时段或版面投放广告，不仅会在逆市中提升品牌，而更重要的是在向消费者和股民传递信心。