Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publishection Expansion Video playback
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Campaign Monitor your window to the campaign
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One-click Reporting
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• Actionable insights at your fingertips • Prepare to impress
Plug-in for Excel
Data Feeds Service
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Campaign Monitor
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• Campaign insights in real time • At-a-glance monitoring of key campaign data
• Disparate reporting systems
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Eyeblaster Analytics
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• Making data actionable • Metrics for real business objectives • Reliability
At the click of a button
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
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Predefined
Custom
• Full Campaign Summary slide deck in standard PPT format • Visual representation of campaign performance data
+ Embedded Benchmarks + Graphs
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1-Click Report Generator CRB Plug-in for Excel Data Feed
Made visual
Predefined
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Custom
• Visual assistance of graphs embedded in reports
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Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
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Hewlett Packard: 2008
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.
h©ttp2:0//0P8PTE模ye板blaster. All rights reserved
Custom Reporting Service
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Define data structure
Tailored reports built for unique needs
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Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
user initiated video & timed custom interaction
曲线科技PPT模板
PPT模板
PPT模板
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Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
Define required format
Define filtering options
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Your list of custom reports available on-line
Plug-in for Excel
• Advanced analytics for experienced users
• Selected Eyeblaster benchmarks embedded for comparison
Eyeblaster benchmark sample
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Custom Report Builder (CRB)
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Predefined
Custom
• Select the metrics you need • Mix delivery, engagement and conversion data in one
report
• All delivered in flat Excel • Copy and paste the data to other sources
ROI
Cost Conversion tags
Site Overlap
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• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
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1-Click Report Generator CRB Plug-in for Excel Data Feed
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Predefined
Custom
• 23 predefined reports, grouped into 8 simple categories • For agencies, publishers and creative shops
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
Mix & Match
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1-Click Report Generator CRB Plug-in for Excel Data Feed
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Report Generator
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• A complete campaign analysis package • Witness your data come to life
Made to measure
” Is there anything you can not do? Digital Design Professional
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Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
“ We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it ” takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive
Making Data Actionable
Campaign Monitor