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迪士尼业务模式战略分析


On-building
World of Disney
3. Media Networks
World of Disney
4. Consumer Products
Outline
1 Background of Walt Disney
2
STRATEGY
3
CHALLENGES FORWARD
4
HISTORY
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Concept
Concept
1
3
2
4
Concept
Concept
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Target Diagram
High aims to a successful presentation
SCENE
3
1 2 3 4 5 6
Conduct a test run of your presentation Prepare technology and media Create a handout and speaker‘s notes Design slides in PowerPoint Collect and structure contents Define goals & analyse target audience
Hereon, you should pay attention:
2
Fast and effective creation of your presentation
Appealing visualization of your contents
Improved performing
Apply a collection of regularly used slides. Pay attention to a clear and comprehensible file deposition, so that contents can be found at any time.
Our recommendations
• Principle: Understand the scope of business, a
company cannot do everything, let professionals do professional things
• Two judgment before entering
Los Angeles, USA
Orlando, USA Paris, France
1955
1971 1983
Tokyo Disneyland
Hong Kong Disneyland
Tokyo, Japan
Hong Kong, China
1992
2005
Shang Hai Disneyland
Shang Hai, China
Impress your audience with clear 3D shapes.
Placeholder
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The Era of Walt Disney
Photo ?
• Founder of Disney
The Era of Walt Disney
The Era of Michael Eisner
The Era of Michael Eisner
Outline
1 Background of Walt Disney
Negative negative argument 1 negative argument 2 negative argument 3 negative argument 4 negative argument 5
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Placeholder
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Headline B
Headline A
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1
Concept
2
•Add text 1 •Add text 2 •Add text 3
3
4
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Demonstrate with charts business areas to your customers
Your profile illustrated as puzzle
SCENE
4
Division 2
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Ying and Yang for your presentation
Your text
SCENE
Common symbols for clear illustrations
This is a placeholder text If you don’t want to use the size of the fonts as used in this placeholder it is This isitaby placeholder possible to replace selecting text. This text can be different options. replaced with your own text. This text can be replaced with your own text. This is a placeholder text. The text you type keeps the same style and formatting as the placeholder text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text.
World of Disney
1. Studio of Entertainment
World of Disney
2. Theme Parks
Name
Location
Open time
California Disneyland
Orlando Disney World Disneyland Paris
Division 1
Describe e. g. your business Departments and service areas can be visualized with an image
Core
Competences
Division 3
Demonstrate your core competence
Use colors and the layout of your corporate design. Create of text slides and numbers descriptive graphics and „pictures“.
Practice a convincing appearance. Personal speech and interaction with the audience.
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Your Text Here
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•Add text 1 •Add text 2 •Add text 3
Concept
Concept
Concept
Concept
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Your Text Here
Add title text
Add text title
Add text title
Add text title Add text title Add text title
The new area is more attractive, benefit our growth, We can gain competitive advantage in the new area help us establish competitive advantage in the already holding area through Synergy or Vertical Integration
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Concept Concept Concept Concept
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