A.My friend has decided to buy a silk scarf from this
online shop because 98% of the buyers have given their favorable comments to this item. She said the buyers’ comments are reliable and objective.
PART TWO
Passage Reading
PART 2
Passage R
Comments on products refer to the service evaluation from buyers to sellers about the description accuracy of products, communication quality, response speed, and delivery time of products at the end of the transaction. For Cross-border Ecommerce sellers, comments on products are very effective sales tools. More than 90% of buyers said they would read the comments before placing the order; more than 80% of the buyers said their buying behavior was affected by positive ratio and comments on products. If the buyer has real personal feeling and is impressed by the service after he confirms receipt, the buyer will be very happy to make a satisfactory evaluation on their own shopping experience. If the seller receives positive comments, he must express thanks, such as issuing coupons, promotion code, and special discounts to help buyers to purchase again. If the seller receives negative feedback, he must let the buyer express dissatisfaction and make up for it timely, the seller can also guide the buyer to revise the negative comments.
Use appropriate expressions to reply to customers’positive comments and negative comments
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
1
2 3
Acquire basic knowledge about comments rating on Cross-border E-commerce platforms
Use communicative skills of reminding and convincing customersto give comments on products
PART 2
Passage Reading
1
1.Directly ask the buyer to leave a comment
跨境电商系列教材
跨境电商实用英语
Chapter 2 Comments on Product/Service
Unit 5 After-sale Services of Cross-border E-commerce
Learning Goals
After studying this chapter, you are expected to：
the buyer can modify the comment. If the customer does not leave a comment, the seller
can send a message or e-mail to urge the buyer according
to different situations.
PART 2
Passage Reading
On AliExpress, if the seller has different opinions with the buyer’s negative comments, the seller can contact
the buyer within 30 days after the comment is effective,
PART 1
Warming-up
B. Customer’s review on Cross-border E-commerce is a good vehicle for
word-of-mouth marketing. Customers’ positive comments can improve the products’ exposure rate.