精品教学教案设计| Excellent teaching plan教师学科教案[ 20–20学年度第__学期]任教学科： _____________任教年级： _____________任教老师： _____________xx市实验学校Unit 5 Inside advertising教学案Teaching aims and demands类别课程标准要求掌握的项目话Talking about advertising and advertisements ； ways to make effective ads ； advertising 题controls词Billboard casual garment advertiser advert inform association target basis technique lane汇feature conscience worthy corporation budget expense broadcast rely visual generateresponse stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleadingethical dishonest alcoholic tobacco ban promote immoral decent ethics offending bewareconsumer trustworthyTurn ⋯ into fit in( to) rely on have no use for功表达不同观点 (Expressing different views of an argument)能You are quite right.I ’ m afraid I can’ t accept that.I quite agree with you.I wouldn ’ t say that.I think so ， too.Not really.I see your point ， but ⋯ .That ’ s not how I see it.That ’ s ridiculous.I ’ m afraid I have a different opinion.Not at all.No problem.No way.语复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.( 名词作宾补 )They made Ronaldo ， the soccer star， the spokesman of their product.( 名词作宾补 )I find it very difficult to raise the money.(形容词作宾补)法As my neighbour is a troublemaker ， I have to keep myself away from him.( 副词作宾补 ) Please remember me to your parents.(介词短语作宾补)His speech left the president in a very awkward situation.( 介词短语作宾补)Really good advertising persuades people to behave in certain ways.( 动词不定式作宾补 )Committee members have asked me to tell you how much we all appreciate your donation.( 动词不定式作宾补 )Many people consider advertisements offending.(-ing形式作宾补)Through the window ， I could see the rain coming down in sheets. (-ing形式作宾补)She is going to have the novel translated.( 过去分词作宾补)I ’ d like to have the goods delivered directly to my office. (过去分词作宾补)Period 1Warming up & reading ITeaching goals 教学目标1.Target language 目标语言：重点词汇和短语Advertiser ， billboard ， casual ，garment， advert， inform2. Ability goals 能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals学能目标Help the students learn how to talk about their opinions about advertisementsTeaching important & difficult points 教学重难点how to talk about their opinions about advertisementsTeaching methods 教学方法Discussion.Teaching procedures & ways 教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonald's better than KFC because of the advertisement？2. BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV ， on the radio ， at the cinema， on buses， in train stations ， in magazines， on billboards ， at the airport3. Compare the two advertisements， which one is easier for you to remember ？ Why ？T:There are many advertisements around us ， can you remember the names of any products that were being advertised？ Or， what kinds of advertisements are easier for you to remember.4. Pre- readingT:look at each of the advertisements on the next two pages and discuss the questions with a partner:①What does the advertisement want you to do ？② How does it try to persuade you to do this ？③ Which advertisements do you think are the most effective ？ Why ？How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text.Step 3 Read againRead the passage carefully and sum up the main idea of each section.Section IIntroduction(para.1)Section IIWhat is an advertisement ？(para. 2)Section IIIHow do advertisers make effective advertisements ？(para. 3-7)Section IVHow effective are advertisements ？(para. 8-9)Step 4 Detail readingAsk the Ss to read the text carefully and try to answer the following questions:1.Who advertises ？2.Why do they advertise ？3.Where do they advertise？4.How do they decide where to advertise ？5.Does advertising work ？Suggestive answers:1.Who advertises ？Businesses， individuals ， organizations and associations.2.Why do they advertise ？They want to sell something or to inform or educate the public.3.Where do they advertise？On TV and radio ， in magazines and newspapers (also on clothes ， billboards ， at sports fields ， on buses and trains， at bus and train stations and many other places).4.How do they decide where to advertise ？They consider their budget and what medium is most likely to be seen or heard by the target consumer.5.Does advertising work ？Yes and no. People are not usually persuaded by ads to buy things they have no use for.’ s opinions over time.However ， ads do change peopleStep 5 Homework1.In pairs ， discuss the questions in Ex 2 on P44.2.Finish Ex 3 on P45 in pairs.精品教学教案设计| Excellent teaching planPeriod 2-3Language study for Reading 1Step 1 Words revisionUse the words in the text to take the place of the words in red.1.This shop sells clothes of all kinds.2.Advertisements are everywhere in our daily lives.3.The teacher told us that the school would be closed for one day next week.4.We have a desire to become respectable citizens.5.Only big companies can afford television ads.6.What is the cost of putting an ad on the Internet ？7.Most shampoo products depend on an ad with good visual effects.8.Advertising cigarettes is not allowed in China.9.Not all advertisers are honest.10.I ’ ve known Ben for many years. He is worthy of trust.Suggestive answer:1. garments2. adverts/ads3. informed4. worthy5. corporations6. expense7. rely8. banned9. decent 10. trustworthy Step 2 language studye across = meet with 偶然遇见；偶然发现。