Focus yБайду номын сангаасur research on three aspects of corporate culture: advertising slogans,
company statements and examples of unethical business practice. Examples
In this unit, you are expected to learn
a. some specific aspects of corporate culture; b. how the SQ3R reading strategies can help you become an active reader; c. how to compare companies in terms of corporate culture.
are given in the following table. Please add your own.
Elements
advertising slogan
company statements
UNIT 2
Corporate Culture
Part Two
Part One
Warming Up
1 Searching the issue
Find some background information about corporate culture. The information will help you have a better understanding of the topic. You should do the task before class.
Questions to think
1. What is the importance of corporate culture for an organization? 2. What elements are included in corporate culture? 3. Do you know the corporate culture of any company? If so, can you say something about it?
UNIT 2
Corporate Culture
Part Two
Part One
Warming Up
The surface layer of corporate culture often includes visible things such as offices, furnishings, visible rewards and recognition, the way employees dress and how they interact. The next level deals with professed culture of the organization. Slogans, mission statements and other operational creeds, as well as local and personal values, are usually found at this level. At the third and deepest level, however, are the unseen elements identified in everyday interactions between employees.
UNIT 2
Corporate Culture
Part Two
Part One
Warming Up
Activity ２Go to the library or surf the Internet to find more information about
corporate culture. List how a corporate culture is demonstrated with examples.
Activity 1 Read the following text on corporate culture and its importance.
Then try to answer the questions that follow.
What is corporate culture? At its most basic, it’s described as the personality of an organization, or simply as “how things are done around here.” “Here” refers to an organization. It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the company’s mission statement and other communications, in the architectural style or interior decor of offices, by what people wear to work, by how people address each other, and in the titles given to various employees.