Ⅰ .What is advertising
wait for your answer

Ⅱ . The nature of advertising
The nature of advertising is to pass the message ，we can say communication, that is, the transmission of advertising slogans. 广告的本质是传递信息，即传播，也就是广告语的传 递。 Advertising slogans have a direct impact on the effect of advertising 广告语的好坏直接影响到广告的效果
AD Idea & Slogan
Directory：
1 2 3 4 5
What is advertising？
The nature of advertising-communication
The characteristics of advertising slogan
U The soul of advertising-advertising creative


Advertising slogan
the answer to next question in it.
Let’s have fun knowing and remembering these wonderful ad Slogans!

Communication is the essence of advertising, creativity is the soul of advertising 广告的本质是传播，广告的 灵魂是创意。
Ⅰ .What is advertising
A question to you：
What is the nature and soul of advertising?
Ⅲ 、 The characteristics of advertising slogan
Simple and concise/简洁凝练 Easy to understand/明白易懂 Catchy/朗朗上口 Novel and unique, and interesting/新颖独特， 富有情趣 A prominent theme/主题突出
Advertising slogan
BMW The ultimate driving machine 登峰造极
Toyota Where there is a way for car there is a Toyota. 丰田：车到山前必有路，有路必有丰田车。
最新演绎：“有车你也刹不住”
Chevrolet Future for my future. 雪弗兰: 未来，为我而来
Advertising slogan
Behind that healthy smile, there ’s a Crest kid.
Crest toothpaste 健康笑容来自佳洁士。 （佳洁士牙膏）
Advertising slogan
Enjoy your music, Enjoy your Sony!

Ⅱ . The nature of advertising
A “well-known” advertisement in China
Slogan: 今年过节不收礼,
收礼就(还)收脑白金!
Ⅱ . The nature of advertising
Advertising slogan
Advertising slogan
Enjoy myself on my zone.
动感地带：我的地盘，我做主。
Advertising slogan
Dell All your imaginations can be created. 一切依你而为。
Lenovo Without Lenovo, Without life 联想: 失去联想,人类将会怎样 Intel Intel inside 英特尔：给电脑一颗奔腾的芯 Apple Think different 苹果电脑：不同凡响
1、 Source of “Creative”：
It is translated “Creation”in English, (or
Creative, Creativity, also translated as idea),
from the analysis of English etymology, it is from the Latin “Creare” derives from the word， it means derived, creation, creative, creativity, thinking, Idea, concept, intended meaning.

IV. Advertising soul—advertising creative
一、 What is advertising creative?
Bank ads is still in the fire safety 银行广告— 在战火中依 然安全
IV. The soul of advertising
de beers 钻石恒久远，一颗永流传 (戴 比尔斯 钻石权威)
Advertising slogan
Kentucky Fried Chicken Buy a bucket of chicken and have a barrel of fun. 有了肯德基生活好滋味 。
McDonalds
I'm lovin' it!
Creative is a art ideas of advertising/创意是广
告的艺术构思；
Creative is a creative advertising campaign activities/创意是广告活动中有创造性的活动； Creative is works of the entire advertising, creative is equivalent to advertising/创意指整 个广告作品，创意等同于广告。
麦当劳：我就喜欢
Advertising slogan
Question：
Our class has classmates worked in China Mobile, can you gave me the answer?
What is the China Mobile’s Advertising slogan?
在英文中译为Creation（或Creative，Creativity，也译为idea），从英语词源 上分析，它由拉丁语“Creare”一词派生而来，有创造、创造性的、有创造力、思 想、主意、概念、打算之意。
IV. The soul of advertising
2、 The understanding to “creative” of domestic advertising sector：
流行的口号已被证明是非常成功，他们已成为我们日常生活和我们文化的一部分。
Famous ad slogans are now seen as catchwords used as mottos and catch-phrases to identify various brands. 著名的广告口号是现在被看作是作为座右铭，并追赶短语来识别各种品牌的流行语。
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.
另一美国广告界权威詹姆斯·韦伯·扬则认为：创意是一种组合商品、消费者以及 人性的种种事项。他解释真正的广告创作，眼光应放在人性方面，从商品、消费者的 及人性的组合去发展思路。”
Popular slogans have proved to be so successful that they have become part of our daily life and our culture .
广告口号是短暂的，是常常令人难忘的广告活动中使用的词语。
他们被看作是提请注意的一个或多个产品方面的最有效手段。
that the real advertising creative, vision should be placed on
the human aspect, from the commodity, consumers, and the
combination of human nature to develop ideas.
Advertising slogan
NOKIA Connecting People 诺基亚：科技以人为本
MOTOROLA Intelligence everywhere 摩托罗拉：智慧演绎,无处不在
LG Life's Good
Advertising slogan
China Mobile Reading out from the heart 沟通从心开始 China Unicom Let everything communicate freely 让一切自由连通 China Telecom Customer first service foremost 客户至上
The purpose and principles of creative