Messages to Your Employees?
1. Environmental newsletter
11. Annual EH&S report
2. Conferences
12. Executive speeches
3. Daily electronic newsletters 13. External articles
Long term goal is to inform employees enough about what we do as a company that they can act as ambassadors for the company to the public.
6. Both (several responses).
3. Many employees feel strong about environmental issues and want to deliver the message.
4. Environmental interest is not high, safety is a bigger issue.
5. Has not been raised as a major issue.
9. When You Have Multiple or Complex Environmental Information That You Would Like to Communicate to Your Employees, What Communication Methods Seem
10. In Order to Garner Employee Interest, Do You Share Specifics of the Potential Economic or Other Business
Risks Associated With Environmental Issues?
New sletter 10%
1b. From The Choices Listed in 1a, List Your TOP 3 methods in Order of Effectiveness (cont’d)
#2 Method of Communication
Training 20%
Othe r 10%
Company on the Environment?
Ne ve r 10%
Fr e que nห้องสมุดไป่ตู้ly 20%
Occas ionally 70%
3. What Creative or Educational Methods are You Utilizing to Communicate Environmental
1. Air emissions 2. Water 3. Chemicals 4. Energy reduction 5. Takeback and materials in concern 6. TRI 7. Global Climate Issues 8. Security/Workplace Safety 9. Employee awareness
1b. From The Choices Listed in 1a, List Your TOP 3 methods in Order of Effectiveness
#1 Method of Communication
E-M ail 20%
We bs ite 30%
Tow n Hall 10%
M gr /Supv 30%
60%
Bulletin Boards
30%
Town Hall Meetings
60%
NOTE: Results shown above indicate the percentage of respondents that indicated that communication source as a preferred method. Items listed under the “Other” topic have been included in the summary results for Question #3.
8. Do Your Employees Want to be More Informed About the Environmental Issues
Facing Your Company or Industry?
Yes 50% Some 10%
Not much request 20% Don’t Know 20%
displays in company locations 17. Hard hat stickers
7. Environmental contests
18. Interactive training
8. Interactive training programs
games
9. Cafeteria “tent” cards
Expect Them to Carry a Message to Their Community?
1. Communication to and through employees is our goal. 2. Carry information to communities, especially through
1. Employees are interested in environmental information, but they do not always know where to find the information.
2. The difficulty is getting employees interested in environmental issues.
managers. 3. Not a well developed area yet. 4. Employees are a high priority audience and may be
called upon to represent the company in public forums. 5. Focus on what employees can do at work and home.
Yes 80% No 20%
10. (cont’d) Have you found this to be effective?
Yes 30% Somewhat 50% Unknown 20%
1. People understand the economic benefits and can relate to those messages
7. Have You Been Able to Document Any Measurable Benefit From Your Employee Environmental Communications Effort.
If YES, in What Way?
Yes:60% No: 40%
1. Measuring environmental website hits 2. Annual employee opinion surveys 3. Quarterly documentation of compliance 4. Annual EH&S progress report 5. Goals for managers and supervisors 6. Shorter cycle time for permit approvals 7. Better community relationships
Preferred
Company Newsletter
70%
Company Website
80%
E-Mail
60%
Brochures
30%
Combined with Safety Workshops and Meetings
50%
Manager/Supervisor
70%
Videos
0%
Training Programs
2. Somewhat (several responses) 3. These must be thoughtfully considered before communicating 4. Must be used to reinforce rather than confuse the message 5. Most of the time 6. Fines for non-compliance 7. Unknown (several responses) 8. Information is published through EH&S report 9. Especially when concerning compliance issues 10.If people are not attuned to the environmental benefit, typically
1a. What Methods Do You Feel Are Most Effective in Communicating Environmental Messages to Your Employees? (Check ALL that apply)
Communication Method
GEMI Quick Survey Results: Employee Environmental Awareness
GEMI Membership Meeting Orlando, FL
January 17, 2002
Facilitated by: Dean Miracle, Southern Co. {13 Companies Participated}