• NeXT’s a great success with it beautiful design
• The late Mac OX operating system is based on NeXT
Back To Apple
Heavy Debt， Under Deficit
Lack of innovation
• Has a trend to replace the PC
• Leading a Pad-Time • A new chanllege of
competitors
The Present Apple
➢ Become the second largest company of the World
➢ The largest Cellphone Provider ➢ The highest net fit income ➢ The most innovative company ➢ Running the Online content store
market • Leading people to a time with simple-
smart communication and entertaiment
Living Without PC
• 2010, Apple launched iPad, with large touch screeen and powerful processor
• Lead a new way of music industry
Re-Define The Phone
• 2007, Apple launched iPhone • 2010, more than 50 ,000,000 iPhone
was sold • App Store is the largest Online App
$1
No core business
Severe competition:MS, HP
Where should Apple head for? WhReform In Apple
• Management Structure Rebuilding • Cutting The Unneccessary Business • Innovation And Design Oriedtal • Concern On The User Experience
• 2009: CEO of the decade by Fortune Magazine
• 2010: Financial Times named Jobs its person of the year for 2010
• ......
Health condition
In mid-2004, Jobs announced to his employees that he had been diagnosed with a cancerous tumor in his pancreas .
Soul Of Apple
• 1984: National Medal of Technology
• 1987: Jefferson Award for Public Service
• 2007:the most powerful person in business by Fortune Magazine
New Beginning Of Apple
2001, Apple launched iPod
A New Time For Music
• Tens of million iPod sold all around the wold
• Itunes store become the largest online music store
What Jobs said
The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it .
--- The God. But Jobs has changed the world.
Thank you for your attention.
结束语
谢谢大家聆听！！！
21
乔布斯和苹果故事
Have a bite
Animat e
Fresh
Sweet or sour
NeXT And Pixar
• Apple did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design.
成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到 让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一 天你会找到的。
Innovation distinguishes between a leader and a follower .
领袖和跟风者的区别就在于创新。
--- Who invented the world?