•play an important role in economic field
•a d
make customer know the first— hand information of new products
promote sales and then increase the profit of company
Good to the last drop. 滴滴香浓，意犹未尽。
Canon Printer
Impossible made possible. 使不可能成为可能。
Nestle ice cream
Take time to indulge. 尽情享受吧.
Tide’in, dirt’s out.
•
Advertisement Advertising
Advertise
advertise oneself
v.
n.
Advertisement helps to sell goods.
n.
She works in advertising.
I must advertise for a new secretary.
汰渍到，污垢逃。 渴望无限。（百事）
Ask for more.
You press the botton, we do the rest. 您只需要按快门，其余的我们来做。(柯达相机) To be the best rather than the largest. 不求最大，但求最好。
(中国光大银行)
What is advertising?
• “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods, services, shops, or entertainments.
The functions of the advertisement
•attract attention •create interest
•Functions
•arouse desire •stimulate attention
The Characteristics of the Advertising Language
Disadvantages
• make people annoyed • misled people by false and incorrect information • cheat consumers to buy the useless products •raise the price of products •….
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
•Could you translate the following ad-words and reference them to related products? • Obey your thirst drink
11.Enjoy Coca-Cola. (Coca-Cola)
请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） munication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）
ads lead customers to form unreasonable consume-habit
ads spread false information and cheat people
Advantages
• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
The world smiles with Reader’s Digest.
读者文摘给全世界带来欢笑。
Jerk Robinson
Music in Ads
Seasons in the sun To be with you
英语广告语欣赏
1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in tБайду номын сангаасeir products
To gain profits by taking money from the consumers’ pockets
• Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impact and rapid persuasion. It must bring the advertised products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo of what has been said about the products ringing in the reader’s mind
shampoo • Start ahead
• My digital story
camera
insecticide • Mosquito bye bye
• Communication unlimited
telephone
food • I’m loving it
•Advertisements are everywhere
31.Intelligence everywhere. 智慧演绎，无
处不在。（摩托罗拉手机） 32.The choice of a new generation. 新一代 的选择。（百事可乐） 33.We integrate, you communicate. 我们集 大成，您超越自我。（三菱电工） 34.Take Toshiba, take the world. 拥有东芝， 拥有世界。（东芝电子） 35.No business too small, no problem too big. ....没有不做的小生意，没有解决不了的 大问题。 （IBM公司）
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
Effects
•PERSUAS •ATTENTI ON IVE •VALUE POWER •MEMORY VALUE
•Advertisemen t
•To achieve this, the language of advertising must be short, concise, vivid, attractive, and persuasive, which are fully displayed in advertising English. .
•form
•Be rational •(理智) to ads
Types of advertisements
Commercial Ads
Traffic Ads TV Ads Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
Outdoor Ads
16.Focus on life. (Olympus)