新牛津高中英语模块四第一单元知识点整理及单元练习M4 UNIT1一、词汇大集合1. be aware of 知道，明白，意识到I want you to be aware of the situation before It effects you.我希望在情况影响你前,你能察觉到。

2. play tricks on 欺骗，捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3. believe in 信任，相信4. be bored with 对……感到厌倦5. appeal to迎合，对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。

6. trick sb into doing sth诱使某人做某事7. be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8. be used to对……习以为常，习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9. fall for 上……的当，受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。

10. deal with 处理，对付Appoint an ad hoc committee to deal with the affair指定一特别委员会处理此事.11. commit suicide/a crime 自杀/犯罪12. be intended for 为……而打算13. be concerned with 对……关心Evidently, there is another motion to be concerned with and that is the propagation of the modulation envelope显然，还应当考虑另外一种运动，那就是调制包络的传播。

14. get sth across 传达15. be particular about 对……挑剔16. soft drink 软饮料17. come up with 提出，拿出The company HAS come up with a new acousto-optical device这家公司已制造出一种新的声光装置。

18. according to 根据Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May,according to AAA.据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。

19. agree with sb. on sth.同意某人的意见20.hold one’s breath 屏住呼吸21. in public 在公共场所22. at one’s service 听候某人吩咐，为某人服务23. cure sb. of a disease 治愈某人的病24. be proud of 以……感到自豪25. even if 即使Don’t neglect old friends, even if you no longer need them. ——AESOP即使你不再需要老朋友，也不要怠慢他们。

——伊索26. at a low price 以低价格27. be popular with 受某人欢迎28. senior high 高中29. be of good / high quality 高质量30.be on sale 在销售中31. make an announcement 宣布32. keep away from 远离33. No comments 不加评论，无可奉告34. bad breath 口臭35. be similar to 和……相似36. up to （数量，程度等）达到37. in particular 尤其，特别38. introduce ……to ……向……作介绍39. recommend sth. to sb. 向某人介绍某物40. protect …from …保护…免于……41. stand for 代表，表示We stand FOR self - reliance.我们主张自立更生。

42. be responsible for 对……负责43. in one’s opinion 依某人看44. warn sb. against45. attract/catch/draw one’s attention吸引..注意力46. take turns to do sth. 依次做某事，轮流做某事47. persuade sb into doing / to do sth 说服某人做某事48. have/keep/hold sth. in mind 把……记住二句型大集合1. We are so used to them that we do not even realize how many we see and hear in a day.我们习惯了他们，我们甚至不知道我们一天看到和听到有多少2. A commercial advertisement is one which someone has paid for to promote a product or service.商业广告则是其中有人为推销产品或服务支付。

3. PSAs are often placed for free, and are intended to educate people about health, safety, orany other issue whichaffects public welfare.公益广告往往是放置免费的，旨在教育有关健康，安全或任何其他的问题，影响公共福利的人。

4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.中国拥有强有力的法律保护广告，说谎或试图使人们相信有关产品或服务的不真实索赔人。

5. However, we still must be aware of the methods used in advertisements to try and sell us things.但是，我们仍然必须在广告中使用的尝试和卖给我们知道事物的方法。

6. Even if an ad does not lie, it does not mean it tells you the complete truth.即使广告不撒谎，这并不意味着它会告诉你完整的真相。

7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give. 这些广告都意味着是有帮助的，你经常可以学到以下的建议，他们给了很多8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者9. Also important are the sales targets.同样重要的是销售目标。

10. If they want to become the market leader, the company must ensure that their product is of high quality.如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。

11. That is why we are considering repackaging our chocolate bar as well.这就是为什么我们正在考虑重新包装的巧克力棒以及。

12. Not all ads play tricks on us though.并非所有的广告播放我们虽然花样13. These ads deal with large social issues.这些广告处理大量的社会问题。

14. In my opinion, this may have harmful effects.在我看来，这可能会产生有害影响。

15. What they don’t mention is how bad these things can be for our teeth.他们没有提到这些东西是多么糟糕，可以为我们的牙齿。

16. Have you ever regretted not having snapped those unforgettable moments?你有没有后悔没有呵斥那些难忘的时刻？17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.不像一个广告，广告活动是使用各种广告达到特定的观众组织方案的广告。

18. When you start a successful ad campaign, you must have a clear goal and target audience in mind.当您启动一个成功的广告运动，你必须有一个明确的目标和目标受众的头脑。