Section 1 Getting Things Ready
Section 1 Getting Things Ready
Activity 2: Read the passage in Section 2 and complete the following paragraph.
Modern business is global and demands that people 1 travel to foreign countries and mix with foreign clients, colleagues or customers. Each culture has its own etiquette rules. When two or more different cultures mix, it is easy for small etiquette mistakes to 2 be made that could have negative consequences. This can and does lead to bad relationships, lost deals and 3 in the end poor business results. For those wanting to make a good 4 impression, understanding of international business etiquette is crucial. Throughout the world people from different cultures have various etiquette rules around areas 5 such as personal space, communication, gift giving, food, business meetings and much more.
back
Section 2 Things to Do
Things to Do
Activity 1
Activity 2
Listen and Write
Read and Think
back
Section 2 Things to Do
Activity 1
1
2
Listen and Write.
mix
6
7
More Things to Do
Section 1 Getting Things Ready
In this unit, you will learn how to:
3 2 1
• discuss the role of culture • understand the in business differences of etiquette business etiquettes between China and the West • make up a dialogue between a Chinese businessman and an American one at a tea party
words) w
translation
back
Section 2 Read and Think
Task 1 Test your problem-solving ability.
In the Arab world, you have to be very careful when using your left hand. Why?
next
Section 2 Read a来自d ThinkTask 2 Tell whether the following statements are true or false. Write T for True and F for False. 1. Etiquette mistakes made by people from different cultures won’t have any influence on their business results. F 2. People who want to be successful in business must know international business etiquette. T 3. In Arabic countries you can give and receive a business card with your right hand. T 4. Arab men never show their friendliness by holding another man’s hands. F 5. Both Americans and Germen like to talk loudly. T 6. What is considered appropriate in one country does not necessarily apply in another. T
w
Section 2 Read and Think
Business Card Etiquette In many countries the business card has certain etiquette rules. For example in the Arab world you would never give or receive a business card with your left hand. In China and Japan you should try and use both hands to give and receive. In addition it is always good etiquette to examine the card and make a positive comment on it. The Etiquette of Personal Space In the Middle East you can hold an Arab man’s hands as a gesture of friendship, yet one should never touch a woman. Touch someone on the head in Thailand or Indonesia and you would have caused great insult. A slap on the back may be OK in Mexico but in China it is a serious no-no. Without an appreciation of international business etiquette, these things would never be known.
Reading and Writing
制作者：李响 制作者单位：广东警官学院
高等教育出版社 高等教育电子音像出版社
Unit 7 Culture and Etiquette
Career Skill Description
1 2 3 4
Getting Things Ready
Things to Do
Things to Write
Question 2
How can a businessman get to know etiquette rules of another culture?
Question 3
By what way can stronger and longer lasting business relationships be built?
w
Section 2 Read and Think
The Etiquette of Communication Some cultures like to talk loudly (U.S. and Germany), some softly (India and China); some speak directly (Holland and Denmark), others indirectly (UK and Japan); some tolerate interrupting others while speaking (Brazil), others not (Canada). The Etiquette of Gift Giving Many countries such as China and Japan have many etiquette rules surrounding the exchange of business gifts. Great examples of gifts to avoid are anything alcoholic in Muslim countries, clocks in China, and anything with four of anything in both Japan and China. Some people would believe their way of behavior is fine, but when transferred into an international context it no longer applies. The best advice is: “When in Rome do as the Romans do.” (356
comment in addition appreciation no longer maintain
colleague negative impression crucial
3
4 5
8
9 10
back
Section 2 Things to Do
Question 1