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7创意广告 英语课堂PPT课件
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Good idea: the designer of this advertisement use motion sensor to remind people walking below it, when you walk to the bulb, the bulb will brighten, then who will forget this type of energy-saving lamps!
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Passers-by will never miss this unusual toothpaste billboards.
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This is a very simple and memorable billboards, A big hands trying to catch heineken beer bottles from behind. it is easy to see the heineken beer's temptation
For disposable razor advertising more difficult, how can we make people noticed a man face with
disposable razor blown smooth appearance clean? The billboard used different strategies, a huge razor
sundial ": atop set a clock, every digital wore a McDonald's food, at the time, the
advertising achieved the best publicity effect.
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Penline must have fairly confidentce with their products. a huge billboard can be attached by duct tape on four horns , not to fix falling, that's amazing! No wonder the AD won the 2007 cannes advertising award silver medal.
Highway station advertisement: this surprising advertisement in a tunnel entrances is trying to attract people driving from Austria to come to a highway rest area consumption named Oldtimer
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Germany Solingen razor company companies erect this clever advertising on the roadside。To show razor sharp, a lot of rubber pigeons are placed below billboard into pieces,witnessing: Even pigeons flying the sharp razor, will decapitated.
Advertisement OF Nationwide
The Paint Buckets on the billboard are likely to fall , what wil not happen? Disaster always occurred inadvertently , unpredictable, you still buy insurance
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Edible chocolate billboard ,the first Edible chocolate billboard in the world did not last long. In 2007, British Thorntons chocolate company launched a giant chocolate billboards with 860 pound, 147.5 feet long, 9 feet wide . The billboard in three hours was eaten by the client.
grass in a scrape a clean trail, but with your beard?
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McDonald's "the sundial"
Leo Burnett advertising company in 2006 to Chicago McDonald's do creative billboard
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These ads seem to want to express:
you can be anyw carry SONY PSP, any ordinary place may make
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Adidas World Cup :Adidas to meet the 2006 World Cup in Germany, had launched a series of bold innovation advertisement 。The design of the billboard especially noteworthy, they even adventure manufacturing "accident". T particular AD shows the football goalkeeper bends body arched across the street, forming a giant arch bridg3e。 This great goalkeeper shows the passion of football