Listening intask1The son wants to buy a pair of basketball shoes as his old ones look kind of funny. But the father thinks there is still a lot of life leftin the old shoes. The son points out that in an ad Yao Ming claims that these shoes give him extra spring. The father, on the other hand, says that he does not make as much money as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him dollers for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes for nothing. Then the father replies that Yao Ming did not reach the top simply because of the shoes. Rather, there must be something else. The son knows his father means things like hard work and dedication. Finally the father asks the sonto focus on his studies and get the shoes.Your answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertising becauseit prejudices against friendly people.(A)True(B)False2. Travelco is looking for an employee to provide food for its staff.(A)True(B)False3. Mr. Smith agreed to the decision to remove the word "friendly" fromthe advertisement.(A)True(B)False4. The job center intends to set guidelines of not using personalitycharacteristics in advertisements.(A)True(B)False5. According to an official of the job center, the local judges willdetermine the results of the dispute.(A)True(B)False1.How does the Pepsi commercial begin(A)Shaq is playing basketball while a kid is looking on.(B)Shaq drinks Pepsi while a kid plays basketball.(C)Shaq and a kid are both drinking Pepsi.(D)Shaq is teaching a kid to play basketball.2.Why does Shaq walk toward the kid(A)Because he wants to know if the kid admires him.(B)Because he wants to ask the kid for the Pepsi.(C)Because he is going to buy a Pepsi from the kid.(D)Because he likes the kid.3.What is the Pepsi commercial trying to say(A) The basketball star has a stronger appeal to the kid thananything else.(B) Pepsi has a stronger appeal to the kid than the basketballstar does.(C)The kid likes basketball better than anything else.(D)Pepsi is better than Coca-Cola.4.What is the Coca-Cola commercial trying to tell us(A)Coke is more valuable than any other souvenir.(B)The boy likes Coke better than the football star's towel.(C)The football star likes Coke very much.(D)Coke is superior to other drinks.5.What does the road sign in New York City mean(A)While parking, don't think too much about anything else.(B)The road there is dangerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A)True(B)False2. In an advertisement you should use such pronouns as you, we and I, butnot yours, ours and mine.(A)True(B)False3. Both an extra number and a percentage can be used in an ad.(A)True(B)False4. In an advertisement you should use many adverbs to modify verbs to conveya sense of action and urgency.(A)True(B)False5. At the end of your ad, you need to tell consumers what they should donext.(A)True(B)False1. W hat have many countries done to discourage smoking？They have banned tobacco ads completely.Your answer Correct answerbanned tobacco ads banned tobacco ads / bannedcigarette ads2. W hat kind of tobacco advertising is not allowed in the United States？Advertisers are not allowed to show young people smoking cigarettes.Your answer Correct answeryoung people smoking cigarettes young people smoking cigarettes3. W hat do advertisers do with the law against cigarette ads aimed at youth？They keep finding ways around the law.Your answer Correct answerways around the law ways around the law4. W hy do cigarette manufacturers want to target young people？They must keep bringing in new customers, as the old ones are dying oflung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. A ccording to the woman, what should the Student Union do？It should do some publicity against smoking on campus.Your answer Correct answersmoking on campus smoking on campus1.What is true of the contemporary business world(A)Supply usually outnumbers demand.(B)Demand usually outnumbers supply.(C)Supply is usually equal to demand.(D)When supply exceeds demand, prices rise.2.What is NOT mentioned in the passage(A)Manufacturers advertise their products in newspapers.(B)Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoringsporting events.(D)Manufacturers advertise their products through salesgirls.3.According to the passage, what is the most important means of advertising(A)The cinema.(B)The television.(C)The newspaper.(D)The radio.4.According to the passage, why can advertisements influence people(A)Because ads are cleverly designed.(B)Because many people are eager to buy.(C) Because people like ads even if they know ads may not betelling the truth.(D) Because people believe what ads say without thinking if theads are true.5.What is the passage discussing(A)The importance of advertising.(B)Various ways of advertising.(C)The successes and failures of advertising.(D)The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A)True(B)False2. "An easy rent-to-own plan" probably means a plan to help customers rentsomething until finally they own it.(A)True(B)False3. The maximum price of a digital piano is 399 dollars.(A)True(B)False4. Major items are delivered free of charge.(A)True(B)False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A)True(B)False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answersto the questions. You will hear the recording twice. After the first playing,there will be time for you to choose the correct answers. Use the second playingto check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:(1)We do, and we hope you can help us.W:Certainly we can. First, we must (2)change the image of bus travel. M:How do you do thatW:Well, we'll (3)do some survice to see what people really think about taking the bus. We'll investigate (4)different dates and so on. M:Will that workW:It works (5)all the time. Once we get a profile of (6)users, we can see who we can (7)target it.Your answer Correct answer(1) We do We do(2) change the image change the image(3) do some survice do some surveys(4) different dates different age groups(5) all the time all the time(6) users your users(7) target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertisingA. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an adA. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importanceA. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mailA. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5. What is the passage mainly talking aboutA. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. Butif you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smokingcigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in the UnitedStates when a person emphatically denies another person something.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。