英语创新大赛黑龙江省商务学校外语教研室李丹I.课题说明：本教学内容选编自中等职业学校商务英语类专业教学用书，职业英语系列―《商务英语阅读》Unit 1.What’s the Business for? 该单元共用时六课时。
本次摘选第一课时。
本课使用了多媒体课件教学，这里只是教学详案，电子文稿中附上课件。
II.课时说明：１课时III.学生情况说明：本案历适合中职商务英语专业二年级学生IV.教学详案：课题名称( Topic)：What’s the Business for教学目标(Objectives) ：At the end of this class you should be able to■ understand what business is (理解什么是商业)■introduce some successful businesses and famous people（介绍一些成功的企业和知名人士）■ identify some logos（识别一些公司标志）■ use the basic terms concerned（掌握基本词汇）教学重点难点(Teaching Points and Difficulties):■ the definition of business（商业的定义）■to describe a business in short（简短描述一个企业）■ the basic terms（基本词汇）课前准备(Preparation):■first find some useful materials on the line, and then make a powerpoint.（首先上网找一些相关材料，已备制作颗件。
）■second prepare some interesting activities about the course.（然后根据教材准备一些有趣的课堂活动。
）■third look the basic terms in the dictionary.（再次在字典中查找本课词汇。
）■ at last write the lesson plan(最后书写教案)■Divide all students into six groups before class.（在上课之前把所有学生分成六组）教学步骤(Process)Warm-up(热身)Step1Write “Business” on the blackboard, ask students to think over it and try to find some words similar in meaning, as more as they can，and then do activity1.（把“Business”这个词写到黑板上，让同学们思考和它相关或意思相近的词。
可以是小组竞赛形式提问）business → exchange →firm →businessman → buying → produce →work→ selling → distribute →service↓→ sale →profitancient times ↓↓m o d e r n t i m e sStep2Discuss in groups, and use above words to summarize the definition of business:（分组讨论，利用以上词汇对“business”下定义。
）ancient times: business meant exchange for things, so it’s buying and sellingmodern times: two definitions, one is refers to the firm that is production, distribution and sale of goods and service. The other refers to people that is the effort of individuals to produce and sell the goods and service. But in modern times the aim of business is just for profit.Step3Now guess some riddles, the answer is a person, and then do activity2 and 3 in page2.(猜谜游戏谜底为人物名或公司名。
给每个小组一个名称，让他们给出这个名称的若干条提示，并说出提示让其他几组同学回答。
以提示用的最少的组获胜。
然后做书上的练习2，3)For exampleRiddle 1.1) He is an American2) He is the richest man in the world3) Windowsthe answer is Bill GatsRiddle 2. Henry FordRiddle 3. Microsoft CorporationRiddle 4 Ray KrokRiddle 5 Walt DisneyRiddle 6.Dianeyland ParkSupplementary Material（补充材料）Introduce some related materials to students in Chinese (用汉语介绍一些四个公司的材料) 详见多媒体课件Reading (text A)课文Setp1Ask student to read the whole passage and do activity4 and activity5 in page3.(让学生读整篇文章然后做书上的练习4和5）Notes5.California 美加利福尼亚州6.Illinois 美伊利诺伊州7.Chicago 美芝加哥市8.Missouri 美密苏里州Step2Discuss some questions.Q1. How many companies are talked in the text?Q2 How many factors are talked in each paragraph? And what is that?Q3 If you want to describe a company, which factors you will talk?Reference answerwhen it was foundedWhere it is locatedHow many people work for itWhat product it makesWho is MDStep31. Try to describe these four companies in your own words.(用自己的话描述这四个公司)2. Give some factors about a company, ask students to describe the company in short.（根据所给出的素材简短描述该公司）1984, QingDao Shandong province China, 30,000, Household electric appliancesStep4language points, do activity6 in page4 and then explain some difficulties.(语言点，做第四业练习6然后讲解难点)1．resource n. 1.(often in pl.)means available; stock or supply that can be drawn on; asset2. country’s collective wealthv. provide with resources2．manage v. 1. organize; regulate; be ib charge of2. succeed in achieving3. manage with : succeed with limited resources; be able to copen. management: managing or being managedmanager: person controlling or administering a business or a part of abusiness3．operate v. 1. work, control2. be in action; function3. perform a surgical operation4. be active in business4．produce v. 1. manufacture or prepare goods2. cause or bring about(a reaction, sensation)n. what is produced5．capital n. 1. chief town or city of a country or region2. money etc with which a company starts in business or wealth教学效果预测It should be a very interesting and useful class, a lot of activities can raise their interests in English studying.V.教学反思设计理念:1. Interaction2. Aim to raise capabilities of students3. Learner-centered teaching pricipleTeaching which gets students involved in speaking and which focuses on the students’ needs: (how and what they know)+ 3 learning styles +learners do most of the talking.设计思路:Chose the best learning styles, the way in which a person learns best which can be visual, auditory, kinaesthetic or a combination of the three.教学亮点:1. Interaction: through two ways to show interaction, one is discuss in groups, the other is alot of activities in class.2. A lot of TPYE 2 questionsQuestions with several possible answers:Asks for an opinionLeads to interactionTests thinking and reasoning.3. Learner-centered teaching pricipleIn the whole process of teaching, teacher is only a guider, students are the chief parts. So learners do most of the talking .教学设计中有待完善之处The time of prepare this class is limited, so there must be some weaknesses and should neglect a lot of things. For example the text study may be a little difficult for our students, so I think the whole design should be modify a lot.。