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广告英文翻译


Thanks for your watch.
2019.1.10
非常可乐饮料
非常可乐,非常选择 A special cola. A Special Choice.
某种洗衣机的广告语
她工作,你休息
She takes over the chores, So you can rest, of course.
大宝护肤霜的广告语
“要想皮肤好,早晚用大宝”
广告
3. Outdoor and Transport Advertising 露天广告和交通广告
4. Window and Point-of-Sale Display 橱窗和销售 点陈列广告
5. Exhibition and Trade Fairs 展览会和商品交易 会
6. Direct Mail Advertising 直接邮件广告 7. Cinema 电影广告
最后,举几个例子
《理财》杂志的广告语
你不理财,财不理你
If you leave “Managing Money” alone, Money will manage to leave you alone.
“美的”牌家用电器的广告语
“美的” 家电, 美的全面、美的 彻底
Midea home appliances are beautiful-beautiful from head to toe, beautiful inside out.
使用警策句或套用名句
No dream is too big. (高级轿车广告) If you think getting only one cavity a year
is OK, By 1990 you’ll have 10 holes in that theory. (牙膏广告) To smoke or not to smoke, that is a question. (香烟广告)
言简意赅,简洁易懂
为能迅速引起注意,使人们一目了然,同时也 为了节省篇幅,降低费用,广告语言大都简单, 明了,便于看懂,便于记忆.例如:
“春花”牌吸尘器,清洁地毯.窗帘,还可 以吸净象木制和乙烯基一样坚硬的地板,甚 至水泥地。摩擦力小,噪音低。请试试吧! 你的地板会更加光亮无比。
The Chun-hua Vacuum Cleaner cleans rugs and drapes. It cleans hard surfaces like wood and vinyl floors. Even cement! It is sooth and quiet. Try it and your will sparkle with new cleanliness
“三优”牌家具的广告语
优良的质量优惠的价格优质的 服务
Unrivalled quality Unbeatable prices Unreserved service
集邮杂志的广告语
方寸之间,深情无限
On these tiny postage stamps Philatelists’ friendship “franks”
转译法
国酒茅台,相伴辉煌。 Good and vigorous spirit. 运动休闲,我行我速。 Go my own way. 我有我的品质。 What we do, we do well.
仿译法
爱您一辈子(绿世界化妆品) Love me tender, love me true.
广告翻译
广告的定义
“广告是将各种高度精炼的信息,采用 艺术手法,通过各种媒介传播给大众, 以加强或改变人们的观念,最终导致人 们行为的事物和活动。 ”
广告手段 (Advertising Media)
1. Press Advertising 报刊广告 2. Television and radio Adve译法: “皇冠” (Crown);“自然美” (Natural Beauty)
2. 音译法: ①汉语拼音: “海天”(Haitian);“红 塔”(Hongta);“太极”(Tanji) ② 适当调整:“新科” (Shinco);“康 佳”(Konka);“格力(Gree)”;“美的 (Midea)”
Incredible sale: beautiful, beautiful, beautiful lynx and mink, top quality, latest styles fur garments (服装广告) 夸大其辞, 以耸听闻 Our Sunday Brunch Buffet Is A Legend In Its Time (餐馆 广告) 运用押韵法 BETA Builds it Better (家具广告) Spend a dime, Save you time(电器广告) Never Late, on Father’s Day (礼品广告)
广告的语言特点及英译:
玩弄辞藻 使用警策句,以发人思考,从而注
意广告中的商品 言简意赅,简洁易懂 使用大众化口语体
玩弄辞藻
堆砌形容词和形容词最高级
finest food, most attractive surroundings and a friendly disposition (餐馆广告)
广告的功能
广告具有 信息功能 (informative function)

美感功能(aesthetic function)

表情功能(expressive function)

祈使功能 (vocative function)
☆英美现代广告学认为,广告的作用在于: 1. Information (提供信息) 2. Persuasion (争取顾客) 3. Maintenance of Demand (保持需求) 4. Creating Mass Markets (扩大市场)
常用的一些广告语译法
直译法
“一切皆有可能” (李宁服饰) Anything is possible.
“给我一个机会,还你一个惊喜” (嘉亨印务) Give me a chance, and you’ll have a big surprise.
“拥有完美肌肤的秘诀” The secret for perfect skin.
《全球》杂志的广告语
一册在手,纵览全球
With a copy of The Globe in your hand, the world unfolds before you so grand.
《故事会》杂志
为您提供美,为您提供乐, 为您提供爱,为您提供趣。
It gives you joy. It gives you fun. It gives you beauty. It gives you love.
一册在手,纵览全球(《全球》杂志的广告语) With a copy of The Globe in your hand, the world unfolds before you so grand.
随身携带,有备无患;随身携带,有惊无险。 (速效救心丸) A friend in need is a friend indeed.
Applying “Dabao” morning and night Makes your skincare a real delight.
青岛啤酒的广告语
“不同的肤色,共同的选择”
People’s skin colors are different -- far and near, but their choice can be the same – for Qingdao Beer.
使用大众化口语体
现代广告多采用家喻户晓的俗语,口语,读来亲切感 人。翻译时,应注意选用切适的英语口语词,力求使 疑问在语气上与原文保持一致。例如: “航空牌”人造皮革箱 用料上乘,做工精细,款式新颖,价格合理,规 格齐全,欢迎选购。 “Aviation” Artificial Leather Suitcase Selected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome.
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