Advertising English analysisAdvertising English analysisIn commercial and economic prosperity, information glut today, advertising has penetrated into every corner of life, become people indispensable component in the life. Advertising English, as an advertising information encoding an application of the style, from ordinary language family already gradually to the fore, forming a relatively independent unique applied language. It with literary language, technology language or writtenlanguage compared with the many differences. Literary language notice image, word selecting fastidious. Technology language term accurate, focuses on demonstration. And advertising language is not stick to use all kinds of language forms to reflect its language of novel, variety and vivid and image. Throughout history, the quality of commercial success, there are always famous brand products and corresponding advertising makes guide, in the fierce market competition, the commodity compose of always thoughtful AD with novel and chic, the vocabulary, concisely and statements and vivid interesting rhetorical tactics of commodities, wins customer trust and love. Although advertising English cannot treat as the same, but generally speaking, has the following features:First:Function analysis of textinclude interpersonal function，experiential function，textual function，meanings of textinclude interpersonal function：People use languageto relate to people and establish and maintain relationships, use language to influence other people's behavior, and use words to express the world opinion, even change the world role. Interpersonal function refers to one - in a relationship building relationships between people.Second:Communication role, there are two major speechOne isgiving, for example，: Iris is a good friend of mine ，This relationship is one of the other party, the relationship to the interpersonal contact with clear directivity。

Another kind of language more color is demand, is need each other each other information and answers, but also show their attitudes and ideas。

Thirdly，Four words functions include providing, statements, orders, and questions。

Statement: used to express a situation, a fact, an information, an idea, an expectation, an image，for instant ，On week days, she works for you.– Toyota. Offer : goods or services, usually by imperative sentences, or in the forms of questioning: may I, may we…, or would you like…Three:The characteristics of words in English advertisements In order to make our products is easy to the generalpublic understanding and quickly accepted, English advertisements usually choose concise, clear words. Use common nouns, one-syllable word, the verb is much also is used in everyday life as the highest frequency of words, such as: crashes, putting you live, get, get, love, and, come, go, do, etc. For example the following advertising sentence: Buyonepair, getonefree (buy give one). Adjectives use can give products add color, so English ads more to use adjectives to describe the performance of our products, texture, and so on, especially merchants to beautify the mentioned commodities, strengthen descriptive and attractive, will use a lot of BaoYi adjectives, or use adjectives comparative and superlative compared with other products, to raise and highlighting your merchandise, enhance consumer confidence. For example: Jewelry advertising: Shangha 's first dealer; the pearl Highestquality widest selection of pearls. A classic & creative design; Support service;'re xpa - In this case however Fairprice faster to use the first AD, Highestwidest etc, BaoYi adjectives, very attractive. Sometimes also used by deliberately coined wrong character, new words and disorder collocation to build some new words spelled blame language to meet consumers' pursuit of trendy, flaunt the psychological, have individual character of unexpected rhetorical effect.Fishing can be delisher advertising: fisher pains than? Delisher refers to invented delicious voice, the purpose is the cause behind fisher with rhyming effect, outstanding fishing of fun.A company sponsors advertising in order to convince people that its product will benefit them. Through the above the features of language in advertising English study, I must grasp good advertising English language characteristics of advertising English writing.。