Goods Types:
health care products, beauty products, perfume, cosmetics, food, beverage, electronic products, wine and airport retail business.
Business strategy
Strategy
Brand strategy
Market positioning strategy
Marketing strategy
Brand strategy
Watsons has included shower gel, shampoo and so on more than 1200 kinds of own brand products, the sale ratio has reached 15%.
Let me see the produts
Market positioning strategy
Watsons to " explore " as the theme, put forward the concept of "health, good, fun " three ideas. In China, Watsons was the first company to " personal care business shop " concept, its unique and accurate market positioning,
cooperation mode.
• Business Across :34
regions
• Stores:over 8400 • Employee :98000
(2007 year).
• Consumer profile:
15~40years old women
(Watsons has more than 1000 stores and thirty million members in more than 200 Chinese city, is China's largest health and beauty retailer)
Watsons
Introduction
Watsons is a health and beauty retailer in Asia, business in 12 Asian and European markets.
History:
In 1828, there was a man na med A.S Watsons Englishma n opened a pharmacy in Guangzhou, named Guangdong pharmacy in 1841,Pharmacy moved to Hong Li Ka Shin’s（李嘉诚） Hutchison Whampoa co., LTD.,
the success lies in the consumption fashion
hold and advocate a healthy lifestyle.
Watsons not only understand the market and local consumers, and the use of marketing strategies and powerful, and build a solid and win-win with the partner and supplier
Marketing strategy
Price strategy(价格策略）
Characteristic service（特色服务）
Targeted consumer group（特定消费人群） Building expert image（建立专家印象）
conclusion
Watsons in China 15 years development,