strategyI Content: Through a variety of golf will
increase the number of inbound tourists, joint pull
Sanya
Strategy III
Content: Organized beach sports
Details
ck of theme cultural connotation
ck of thematic culture charm characteristics
3. lack of thematic culture brand marketing
ck of thematic culture system engineering
Phoenix
(B) Newspaper periodicals
Financial newspapers
Fashion magazine
Aviation Journals
(C) of the network media type
• In Yahoo, Googlee waiting, the establishment of searching for information, side by side on the home page.
SectionⅣ Promotion Strategy
(A) strategyI: to focus on business travel golf driving
(B) Policy II: Business culture, to build the first in the country.
Conference centre series Integrated tourism series comprehensive basic
series Central features gourmet…
Threat
成功PPT四要素
Opportunity
SWOT Strength
Weakness
economy background
analysis
culture atmosphere
analysis
city programmin g
The product analysis
Section Ⅱ The product analysis
Hotel series
House series… Golf course series
(D) the club
• Clubs have a common interest by some, who love the composition. After a busy day full of office life, the club become a member the best place decompression. Business entertainment, social, friends and drinks and all kinds of recreational activities, club members can take care of all the needs, access to business guests undisputed.
opportunity
Threat
better play a vanguard role of reform and opening up; establishment of a modern service-oriented development of green mode
climate conditions, Hawaii, Bali, Phuket, Tahiti and other famous island in the world racing to reflect
• Advertising budget
• Performance Evaluation
Section Ⅰ Analysis of macro environment
Analysis of mas analysis
political affairs analysis
SWOT
Strength
Weakness
simple and hospitable people of Sanya; unique ethnic minority culture and customs; first class resort facilities, convenient transportation network; also enjoy visa-free access, Visa, air rights open policy. Sanya tourism industry already has a relatively strong industrial base, great development potential, building international tourism Foundation
(C) Strategy III: promote "health work, beach sports Tour"
(D) strategies IV: joint promotions with other area
Marketing theme ：
Sanya elite gathered to share the top business trip!
Policy II
Slogan: Business Sanya, is both a
tourist office! Content:Tourist things correct
office
Strategies IV
Content: Combination,
interactive marketing.
三亚营销策划方案（英文版）
路漫漫其悠远
少壮不努力，老大徒悲伤
I
II
III
IV
• Analysis of macro environment
• The product analysis • swot analysis
• Promotion Strategy
V
VI
VII
• Advertising portfolio strategy
SectionⅤ Advertising combination
strategy
Television report in the form of news
(A) television, radio media Central Economic Channel
Hainan Travel Channel