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活动策划公司计划书.pptx


一、公司简介
1、公司基本情况
公司名称:天津“播”文化传播有限公司
法定代表人:xxx
公司电话:022-**** ****
E-mail:broadcast@
地址:南京路 90 号
企业性质:有限责任公司
注册资金:50 万元人民币 主营业务:承办各种活动,如会议、发布会、庆典、年
会等
2、公司简介: 本公司是一个全方位的具有创意、专业的团队,有良好 的活动策划 经验和基本成熟的创业者聚会,有丰富的客户来源以及 赞助支持。市场群体广泛,在业务发展成熟后将向整个华北 地区甚至全国发展。 3、公司文化:
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公司精神:“诚信为本,精益求精” 公司宗旨:“为客户创造价值” 经营理念:“客户至上、以人为本”
二、公司架构 1、架构 2、 部门职能
总经理:负责管理公司的日常事务,制定公司的长远 发展规划,对外代表
公司。 行政部:负责公司日常人事、财务管理以及各项事务管 理
创作部:负责构思活动策划,文案和场景设计 公关部:负责公司的对外联系,以及与客户赞助商的接 洽 宣传部:负责制作活动所需视频、海报以及活动现场 摄 像等
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1、股本结构和规 模·····································6
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务·····································5
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6、公司使命及宗
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三、 经营项目及策略 1、 经营项目: (1)、承办各种会议、庆典、年会、发布会等。 (2)、舞台搭建,灯光音响等设备的租赁。 (3)、现场摄像以及后期视频剪辑、制作等 2、目标客户:华北地区的企业事业单位以及其他机构。
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3、服务优势: (1)、规模小,更灵活:现在城市生活提倡简介效率, 我公司规模小, 更有灵动性,能迅速反应,更好的满足客户需求。 (2)、提供服务项目涉及文化传播公司类众多效益好、 投资少的项目。 (3)、提供从策划到现场到后期的一站式服务,为顾客 提供方便 (4)、我们重视积少成多,价钱实惠,重视回头客,以 形成良好口碑和 品牌效应。 4、未来产品与服务: 公司起步阶段,主要承接小型活动,待公司实力雄厚后, 我们将 承办大型活动,形成区域优势,扩大服务范围,提供更 多类型的服务。
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1、活动内容风
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5、经营战略:多元化经营 竞争战略:综合战略(即成本战略和差异化战略的综合) 职能战略:品牌战略 价格战略 广告与促销战略 篇二:文化传媒有限公司计划书
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组建南通 xx 文化传媒有限公司计划书 一、公司描述
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活动策划公司计划书
篇一:活动策划商业计划书
天津“播”文化传播有限公司





XX 年 5 月 10 日
目录:





介·············································4
1、公司基本情
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5、人力资源风
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能···········································5 三、经营项目及策
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