包装设计理论和实践随着加工业的迅猛发展，各行各业都要与包装产生联系。
因此，所需的包装也日益增加，包装与所生产的产品直接接触，其材料选择得当与否，直接关系到人们的消费行为。
包装功能表现在催促、诱导消费者即时购买。
同时使企业信息、产品信息、营销信息明确传达给消费者，因此不同的产品要找出其合理的产品包装才能显示其价值与品味。
在我国，In our country,包装一般可分为两大类，the packing may divide into two broad headings generally,即大包装和小包装。
namely big packing and small packing.大包装也称运输包装，The big packing also calls the transport package。
它主要是为了便于运输装卸和仓储；It is mainly for ease of transportation loading and unloading and the warehousing;小包装也称零售包装和销售包装，The packing also calls the retail packaging and the sales packing,它既能保护产品品质，It already can protect the product quality,又有一定的观赏价值，Also has certain ornamental value,便于宣传、is advantageous for the propaganda,陈列、the exhibition,展销，to sell,而且携带方便。
moreover carries conveniently.小包装的种类很多，The small packing's type are many,从制作材料的不同可分为硬包装、Different may divide into the hard packing,半硬包装和软包装三类，half hard packing and the processed foods three kinds from the manufacture material,如硬包装有铁罐、If the hard packing has the bill,锡罐、the canister tin can,瓷瓶、the porcelain insulator,玻璃瓶及工艺小木盒、the glass jar and the craft small wooden box,小竹盒、the small bamboo box,工艺刻花镀金盒等；the craft engraved patterns gold-plating box and so on;半硬包装有各种硬纸盒；Half hard packing has each kind of hard paper carton;软包装有纸袋、The softy is loaded with the paper bag,塑料食品袋和各种复合袋等，the plastictucker-bag and each kind of compound bag and so on,设计都可以根据不同的需求，The design may act according to the different demand,用适当的材料进行包装设计。
Carries on the packing designwith the suitable material.而包装公司基本上拥有一批高学历、高素质、同时经过严格专业培训的优秀人才But packs the company basically tohave the outstanding talent who and current internationally most advanced making lithograph plates,、和当前国际上最先进的制版印刷设备，the printing equipment one batch of high school records,以满足消费着的需求。
The high quality, at the same time undergo the strict professional training, meets is expending the need.包装设计中的材料、色彩、图案、文字等要素是与商品紧密相关的，Essential factors and so on packing design's material, color, design, writing are and the commodity close related,最关键的问题是怎样能准确迅速地传递商品信息，How can the essential question is transmit the commodity information rapidly accurately,这是设计者要放在首位的问题，This is the designer must place the first place the question,这也是衡量一件包装设计是否优秀的标准。
Whether this also weighs a packing design outstanding standard.茶叶包装的文字设计能使商品有很强的艺术性和观赏性，The teapacking's writing design can enable the commodity to have the very strong artistry and ornamental,能适当地运用书法来体现茶文化丰厚的底蕴，Can utilize the calligraphy to manifest the tea culture rich inside story suitably,体现中华民族悠久的文化历史；Manifests Chinese nation glorious culture history;酒包装能使酒的品味与甘醇无形之中得到提升，The liquor packing can enable the liquor savoring invisible to obtain the promotion with the glycol,彰显我国博大精深的酒文化；Shows our country broad and profound liquor culture;饰品包装的色彩能使内置饰品显得或清新淡雅，或华丽动人，或质朴自然；The accessories packing's color can cause the built-in accessories appears or fresh elegantly simple, either magnificent moving, either plain nature;食品包装的图案设计能使商品更加形象化、生动有趣…Food packing's pattern design can cause the commodity more visualized, vivid interesting .....总之，不同的包装设计能使产品突出其各自特点，增加其价值。
In brief, the different packing design can cause the product to highlight its respective characteristic, increases its value我的作品是一款四件套的首饰包装作品，Works of me whether one ornament of 4 pack the work,是一件外包装和三个方盒子组成，Isoutside wrapping and three side box composition,外包装为红色，The outside wrapping is red,盒子分别为青蓝色，The box respectively is the blue color,玫瑰红色以及淡紫色，The rose is red as well as lavender,碎色的花纹覆盖其表面，The broken color's pattern covers its surface,是古典美与现代美的结合体！Is classical US and the modern US's marriage！在我的脑海中理想的包装设计作品，In mine mind ideal packing design work,底边应该有稍显凹凸手感的鎏金紫藤萝花纹做花纹做装衬，The base should have slightly obviously the concave-convex feel fine gold purple wisteria pattern to make the pattern to do installs the lining,紫色是王者的象征，代表着高贵，the purple is king of the symbol, is representing nobly,所以包装本身通体应该用炫紫色与底边紫藤萝花交相辉映，Therefore packs itself to use all over the body to dazzle purple and the base purple wisteria flower enhances one another's beauty,使主题显得更加明确，Causes the subject appears moreexplicit,根据不同包装内容的需要，According to different packing content need,选一或两个艺术字，Chooses or a two artistic character,字不需用太大，The character cannot use to be too big,字体颜色最好选用银白色，The font color should better select thesilver-white color以突出其含义，By highlights its meaning,表面在用随花纹来装饰，The surface is using along with the pattern to decorate,整个作品透漏出神秘而又华贵的气息！The entire work divulgesmystical and the magnificent and expensive breath! 简而言之；In brief;色彩是包装设计中最能吸引顾客的，The color is in the packing design most can attractthe customer,如果色彩搭配得当，If color matching is appropriate,使消费者看后有一种赏心悦目之感，Causes the consumer to look, has one kind of pleasant feeling,能引起消费者的注意；Can bring to consumer's attention;包装的文字也是设计的重要部分，The packing writing is also the design importantpart,一个包装可以没有任何装饰，Packing may not any decoration,但不能没有文字，But cannot not have the writing,正如同一个人一样，他一定有名字，Just like the identical person is the same, he hascertainly the name,包装的文字一定要简洁、明了，充分体现商品属性；The packing writing must certainly succinct, the perspicuity, manifests the commodityattribute fully;包装的图案应赋予它新的内容、新的生命、新的形式，The packing design should entrust with it the new content, the new life, the new form,应把一种精神融会进去，Should merge one spirit,一种神韵体现出来。