人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。
英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。
本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。
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教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
II. Fast reading1.The purpose of the passage is to __________.A. inform us of the fact that there are many advertisements in or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2.Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each sectionSection I （para.1）Section II （para. 2）Section III （para. 3-7）Section IV （para. 8-9）设计意图：快速阅读技能训练。
通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。
通过回答主旨问题，学生对文章的内容、结构和作者的写作意图有了一个整体印象。
通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力III. Detail readingRead part 1 and answer questions.Task 1 Answer the question.Where do they advertise?Task 2 Translate the sentenceEven some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.Read part 2 and answer questions.Task11.All of the following facts about an ad in Paragraph 2 are mentioned except its ______.A. definitionB. meansC. advertisersD. target audience2.Who advertises?3.Why do they advertise?Task2 Fill in the table.What is an advertisement? An advertisement is a 1.______________________ that informs or influences people.Read part 3 and answer questions.Task1 Answer the question.1.The example of the adolescent boys in the third paragraph shows us ________.A. which group is the target of the computer gamesB. it is important for the advertisers toidentify the target audienceC. that young people are more likely to buy computer gamesD. it makes sense to make computer games ad that appeal to adolescent boys2.How do they decide where to advertise?Task2 Fill in the table.How do advertisers make effective advertisements? Identify your targetAdvertisers 2 _______________________ and findout as much as possible about them, which 3___________ for decisions about what type of advertising techniques to use with this group.Appeal to your target In order to 4 ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions.Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 5____________. Obviously, cost will play a big part in this decision.Task3 Translate the sentences1.Some advertisements appeal to people’s desire to save are more likely to be noticed if they are funny.2.As well as reaching the right audience with the right technique，advertisers must also place their ads in the right medium.Task4 Retell this part by using the information given.How do advertisers make effective ads?1） Identify the target （pay…for…, be wasted, reach, in other words, having identified, as much as possible, fit into, form the basis for）2） Appeal to the target （in order to, appeal to, some, desire, others, are more likely to, conscience, worthy citizen.）3） Use a suitable medium （as well as, audience, technique, medium, play a big part in, television ads, a big corporation, afford, on the other hand…）Read part 4 and answer questions.Task1 Answer the question.1.Does advertising work?Task2 Fill in the table.How effective are advertisementsHowever good an advertisement is,people 6 ______________ be persuaded if the product is unsuitable for them. On the other hand,7______________________ to advertisements can help to change our opinions over time.Task3 Translate the following sentences.On the other hand，being constantly exposed to advertisements call help to change our opinions over time.设计意图：由于课文长，信息量大，要求学生分部分默读课文，对课文进行深入细致的理解。