brand communication plans with the consideration of both global and regional
pace;
b. analyze the competition and communication situation;
c. identify and recommend the territory RoboSense can own its share of voice;
d. propose creative and engaging strategy which can highlight product KSPs;
e. editing the communication plan to support and leverage RoboSense and its
KPI
1- the final deliverable should include all service items listed 2-the proposal should be creative and engaging, aligned with RoboSense brand spirit and practical 3-mesureable outcomes
campaign activities传播活动
service content (including but not limited)服务内容（包括但不限于）
1.0 communication plan传播计划
a. devlopment of a communication plan that works into the wider RoboSense
and media with high return on engagement 5- the repetition rate of all content materials should not exceed 50% 1 - 所有交付件应具有 RoboSense品格，品牌价值/精 神 2 - 有趣和引人入胜的语气，易 于阅读 3 - 简单，逻辑和信息 4-市场和媒体反复使用 5-所有内容材料的重复率不应超 过50％
wider agency communication plan (alignment and meetings with Marketing,
Digital agency, Partnership/sponsorship agency);
f. agree KPI's, mesuarement tools and benchmarking;
a. provide rehearsal guidance and briefing onsite b. provide on-site support at the event (check in/management of ink media/analysts/client management) c. manage international media d. provide onsite support for interviews e. on-stand suppport f. press conference support h. influencer support i. post event follow up
3.1 media communication, invitation and news distribution 3.1媒体沟通，邀请和新闻发布
3.2 interview for executives or spokesperson 3.2对高管或发言人的面试
4.0 product launch/experiential concept/stunt/roundtable/brand event/conference/tradeshow onsite support 4.0产品发布/体验概念/特技/圆桌/品牌活 动/会议/贸易展现场支持
1-interview arrangement schedule 2-on-site interview notes and pictures/recording 1. 采访安排时间表 2. 现场采访记录和图片/录音
1-media attendance check-list 2-on-site interview photos and notes 3-media request handling track 4-on-site support summary 5- handsets gufting track 1. 媒体签到清单 2. 现场采访照片和笔记 3. 媒体请求处理检查 4. 现场支持总结 5. 礼物发放
a character, brand value/spirit
主传播信息（修改后的1个规范版本; 1个媒体版 2-interesting and engaging
1.起草，编辑和修改主传播信息（修改后的1个规范版本; 1个媒体版本）
本）
tone, easy to read
3-simple, logical and
a. 现场提供排练指导和简报 b. 在活动中提供现场支持（目标媒体/分析师/客户管理的签到/管理） C. 管理国际媒体 d. 为面试提供现场支持 e. 现场支持 f. 新闻发布会支持 h. 影响者的支持 i. 事后跟进
1-weekly report on media communication progress 2-media invitation list 3-media RSVP list 4-media attendence list 1. 关于媒体传播进展的每周报告 2. 媒体邀请名单 3. 媒体RSVP列表 4. 媒体关注列表
a. 管理和巩固媒体名单，KOL，博主和分析师 b. 与内部团队协调以确定目标媒体 C. 优先安排媒体列表以及1：1访谈机会 d. 与媒体的日常沟通（包括处理媒体查询，编辑主题沟通，新闻发布）
a. on-going liasion and coordination with client and local markets in scheduling media requests b. staffing of interview as needed a. 处理媒体请求时与客户和当地市场进行持续的合作和协调 b. 根据需要配备采访人员
informative
4-content utilized by markets
2. draft, edit and polish media Q&A/briefing book 2.起草，编辑和修改媒体问答/简报 3. draft, edit and polish press release/feature story pitch 3.起草，编辑和修改新闻稿/专题报道 4. draft, edit and polish product factsheet/PR story 4.起草，编辑和修改产品资料单/公关故事 5. draft, edit and polish media statement 5.起草，编辑和修改媒体声明 1. arrange, coordinate and support speaker training session, including developing training materials including rationale for training and sensitive Q&A; conduct on-site media training session and rehersal for spokespepole; sound check, delivery and practice for project/launch 1.安排，协调和支持发言人培训课程，包括编写培训材料，包括逻辑和敏感问 答培训;进行现场媒体培训，并支持现场彩排事务
1-最终可交付成果应包括列出的 所有服务项目 2 - 该提案应具有创造性和吸引 力，符合RoboSense品牌精神和 实用性 3可量化结果
2.1 media materials媒体材料 2.2 spokesperson materials发言人材料
1. draft, edit and polish key messaging document for the announcement
key messaging document for the announcement 1-all documents should be with
(amended 1 spec-version; 1 media version)
(amended 1 spec-version; 1 media version)
2. draft, edit and polish speaker scripts/notes 2.起草，编辑和润色发言稿/笔记
speaker scripts/notes发言稿/笔记
3. draft, edit and polish PPT 起草，编辑和润色演讲PPT
PPT
3.0 media relations媒体关系
a. 通过考虑全球和区域的步伐，制定符合更广泛的RoboSense品牌传播计划的
沟通计划;
b. 分析竞品传播情况;
C. 识别并推荐RoboSense可以拥有自己的声音份额的媒体区域;
d. 提出富有创意和吸引力的战略，突出产品KSP;
e. 编辑沟通计划以支持和利用RoboSense及其更广泛的机构沟通计划（与营
media Q&A/briefing book媒体问答/简报
press release/feature story pitch新闻稿/专题报道
product factsheet/PR story产品资料单/公关故事
media statement媒体声明