翻译技巧第八讲
词序调整法
It seems that Chinese pays more attention to the language feel as a whole and sometimes the sound effect is also important while English tends to give emphasis to the focus of view.
词序的调整
1）定语的调整
The advertisements in newspapers and TV and radio broadcasts announce to the public the news of great bargains and sales.
报纸、电视和广播的广告向公众发布廉价商品和大甩卖的消息。
2)状语的调整
In English:adverbials can be placed at the beginning,middle,or end of the sentence.
In Chinese,adverbials are usually put before the words they modify.adverbials of time and place usually appear at the beginning of the sentence.
例1.We ate to our heart’s content at her home last Sunday.
我们上星期天在她家尽情地吃了一顿。
例2.Kraft recognized the importance of teenage grocery shopping and is advertising on MTV,in network agencies,in teen magazines,and on contemporary hit radio.
Kraft公司意识到了年轻人在购买食品杂货方面的重要性，并在音乐电视节目、网站、青少年杂志及当代流行歌曲电台上做广告。
句序的调整
1）时间顺序
例1.It would have been difficult to find a happier child than I was as I lay in my crib at the close of that eventful day and lived over the joys it had brought me.
在这个发生了许多事情的日子即将结束的时候，我躺在小床上回顾一天的快乐，恐怕再也找不到比我更幸福的孩子了。
例2.He had just come back the day before from the beach(1)where he had a wonderful time after the completion of the construction job(2)he had been engaged in the south(3).
他本来在南方从事一项建筑工程；任务完成后，他就上海边去度假，在那里玩得很开心，昨天才回来。
2)逻辑顺序
例1.He was daring and resourceful besides being a fine shot.
他不仅枪法好，而且有勇有谋。
例2.He is not happy,though he is rich.
他虽富有，但不幸福。
例3.The feeling of shame at what might be called“running after him”was smothered by the dread that he might not be there,that she might not see him after all,and by that dogged resolve—somehow,she did not know—to win him back.
她深怕他也许不在场，深怕见不到他，同时下了决心要把他夺回来，想法子夺回来，至于怎样夺法，她也不知道；有这些缘故，所以总是有人说她“追他”，她也不觉得难为情。
知识复习P92
1.The desire to make human learning as efficiently as possible has promoted an enormous amount of research for many years.A lot of this research has been devoted to the study of different methods of learning.We will just concern ourselves here with a few of the concepts and techniques that are most relevant to consumers and product advertising.These techniques between them apply to almost all advertising,though only one or two of them might be applicable to any given advertisement.
使人类尽可能高效地学习的愿望多年来一直在激发大量的研究，把大量的这类研究放在不同学习方法上。
这里我们关注与消费者以及产品广告极为有关的一些理念和技术，这两者之间的技
术已经适应所有广告，尽管只有一两个能适用于任何既定广告。
2.Optimism is a good characteristic,but if carried to an excess it becomes foolishness.We are prone to speak of the resources of this country as inexhaustible;this is not so.The mineral wealth of the country,the coal,iron,oil,gas,and the like,does not reproduce itself and therefore is certain to be exhausted ultimately;and wastefulness in dealing with it today means that our descendants will feel the exhaustion a generation or two before they otherwise would.
乐观是一种优秀品质，但如果过分乐观就会变得愚蠢，我们喜欢说我国的资源取之不尽、用之不竭，但情况并非如此。
国家的矿藏如煤、铁、石油、天然气等等都不能再生，因此终将枯竭。
现在浪费将意味着我们的后代比正常情况提前一二代就感到资源的枯竭。
3.购物与媒体之间的关系密切。
许多消费者都是受了广告的影响而去购物的。
这些广告给了消费者不同商品的各种信息。
难怪生产厂家投入了大量的钱财通过媒体给他们的产品做广告。
现在作为新型媒体的因特网在购物中起的作用也越来越大。
它更快捷、容易和方便。
网上购物可能会成为风尚。
Shopping is closely related to media.A lot of the consumers buy products under the influence of advertisements.These ads provide people with all kinds of information about different items.No wonder manufacturers spend a lot of money to advertise their products through various media. Nowadays,Internet,as a new medium,is playing a more and more important role in shopping.It is faster,easier and more convenient.Shopping on the Net is likely here to stay.。