第八届“挑战杯”辽宁省大学生创业大赛目录 1执行总结 (1)1.1 公司 ................................................................................................ ......... 1 1.2 市场 ................................................................................................ ......... 2 1.3 投资与财务 ..............................................................................................2 1.4 组织与人力资源 (2)1.5 团队创业特色 (2)1.6 公司标识简介 ........................................................................................... 4 2项目背景 (5)2.1 产业背景 ................................................................................................ .. 5 2.2 服务项目 ................................................................................................ .. 5 2.3 公司的优势 ............................................................................................16 2.4 发展前景 ................................................................................................17 3市场机3.1 市场特征 ................................................................................................18 3.2 市场细分 ................................................................................................19 3.3 竞争分析 ................................................................................................20 3.4 SWOT分析 ............................................................................................21 3.5 市场容量 ................................................................................................22 3.6 趋势分析与预测 ..................................................................................... 23 4公司战略 (23)4.1 公司概述 ................................................................................................23 4.2 公司使命与文化 (23)4.3 公司目标与战略 ..................................................................................... 24 5市场营销 (25)5.1 目标市场 ................................................................................................25 5.2 营销组25 5.3 合作伙伴 ................................................................................................26 5.4 销售渠道 ................................................................................................27 I第八届“挑战杯”辽宁省大学生创业大赛6生产管理 .........................................................................................28 6.1生产安排 .......................................................................................... ....... 28 6.2厂址选择 .......................................................................................... ....... 29 6.3项目进度 .......................................................................................... ....... 29 6.4生产工艺流程 ..........................................................................................30 7投资分析 ..........................................................................................30 7.1股本结构与规模 ......................................................................................30 7.2资金来源与运用 ......................................................................................31 7.3投资收益与风险分析 ............................................................................... 31 8财务分析 ..........................................................................................33 8.1会计报表及附表 ......................................................................................33 8.2会计报表分析 ..........................................................................................36 9管理体系 .........................................................................................38 9.1 公司性质 .......................................................................................... ...... 38 9.2 组织形式 .......................................................................................... ...... 39 9.3 部门职责 .......................................................................................... ...... 39 9.4 创新机制 .......................................................................................... ...... 40 10风险资本的退出 (40)10.1 撤出方式 .......................................................................................... .... 40 10.2 撤出时间 .............................................................................................. 41 附录1市场调查和定性分析 ................................................................ 41 1.1调查目的 .......................................................................................... ....... 41 1.2调查方法 .......................................................................................... ....... 41 1.3调查时间 .......................................................................................... ....... 41 1.4绿色农产品购买行为调查问卷 ................................................................. 41 1.5样本分布 .......................................................................................... ....... 43 1.6调查结果 .......................................................................................... ....... 43 1.7目标市场 .......................................................................................... ....... 45 1.8市场走势预测 ..........................................................................................45 附录2合作证明 (46)附录3有关财务报表 ........................................................................... 46 II第八届“挑战杯”辽宁省大学生创业大赛夏园健康科技有限责任公司创业计划书1执行总结 1.1公司夏园健康科技有限责任公司是一个提议中的公司，是一家为消费者提供绿色农产品及健康餐饮小电器的专业公司，产品结构以绿色农产品为核心。