❖ This really does reinforce a team environment. Everyone is pretty much on the same level and everyone works together. The limited walls in the building help the employees to feel like a group rather than an outsider in another department.
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variables shaping Customer-Responsive Culture
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Definition
Organizational Culture
Aggressive -ness
A system of shared
meaning held by
members that distinguishes the
Team orientation
organization from
other organizations.
Success:
“Google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006.
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Contents
Organizational Culture orientation Creating an Sustaining culture Other Organizational culture used Employees learn culture
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Background
Beginning:
Google began in January 1996 as a research project by Larry Page, a Ph.D. student at Stanford.
Name “Google”:
Originated from a misspelling of "googol," which refers to the number represented by a 1 followed by one-hundred zeros.
❖Top Management
❖Socialization: The Google employees also
have a sense of team instead of self so this encourages them to work together to achieve goals rather than compete against one another.
• There is an emphasis on team achievements and pride in individual accomplishments that contribute to the company's overall success
• They encourage their employees to bring those parts of their lives into the Google employee community.
Keeping Culture Alive
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A Socialization Model
❖ Even though Google works with their users virtually, they still value the customer relationship.
❖ Google embodies the team orientation primary characteristic of organizational culture. As stated earlier, Google encourages its employees to work and play together so that a family bond is formed.
Innovation and
risk taking
Stability
People orientation
Attention to detail
Outcome orientation
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Organizational Culture in Google
Innovation and risk taking
Case Study
Google
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Group Member
❖ Orville（冯亦梁）07321756 ❖ Zara （侯心陶）07321800 ❖ Fiona （潘嘉琪）07321797 ❖ Kyo （黄昕恺）07321739 ❖ Kathy （鲍佳雯）07321799 ❖ Kino （沈欣华）07321767
• It’s the fact that they build such loyalty from their employees
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Creating an Sustaining culture
❖Selection :This desire allows the Google
company's employees to work towards the same goals and intensifies the bond that they share.
Team orientation
People orientation
• Google strives to have the fastest, most reliable search engine on the web and in order to accomplish this
• Google rewards their employee's hard work with an extremely relaxed workplace