Ikea target
Target market:First geographically ikea will subject target market set for Europe, and then is the United States, Canada, Asia and Australia; And in income level for variable market, ikea and not treat as the same, considering the economic development level of all countries is different, ikea in euramerican developed countries will occur in low and middleincome families as target market, take good quality and low price strategy, and in underdevelopment economy developing countries such as China, ikea will determine the target market for big cities in more affluent class, in the householder age for the variable market segments, ikea main will the young and middle-aged as target market, 1997 years, and further a children's market, the design is more fit for children demand the product, development aims to cultivate children's sports ability and creative products.
Ikea hope without the help of service personnel, customers can also easily "self-taught"
IKEA SALES
• Set up fine durable • The product series a wide variety • Unique style to sales
• Constant innovation to reduce costs • And OEM manufacturer's close cooperation • Flat packaging strategies to reduce cost
Improve service value Customer
srevice Ikea restaurant coffee shop
Ikea store not "sales staff," only "service staff". They don'ቤተ መጻሕፍቲ ባይዱ allow to voluntarily promotion something products.
Door-to-door delivery
Return policy: as long as the packing and goods there is no damage, and keep selling state, you can be in 60 days bring original invoice or article cashier and credit card receipt and complete goods, go to shopping mall equivalent replacement goods or a refund
四，Ikea sales promotion strategy
• Experience link meet consumers' individual needs • Enterprise image promotion • Directory display strategy
Ikea service level
IKEA
VISION
IKEA (IKEA), from Sweden's furniture and household supplies retailer, began in 1943. Our vision is to create a better for the public's daily life.
IKEA
Social responsibility
In social work, IKEA Foundation and UNICEF, Save the Children and the United Nations development program established a cooperative relationship. In the aspect of environmental protection, ikea group and WWF (a global environmental protection organization) established a cooperative relationship More than ten for years, IKEA Foundation for UNICEF project to provide support, and the organization established cooperative relations, in the international and local level to carry out cooperation. Global conservation organization WWF is the world's largest and most experienced one of the natural protection organization, ikea group and WWF cooperation to promote responsible forest management, environmental protection way planting cotton and reduce carbon dioxide emissions.
IKEA's profit
Low thought
• Provide every consumer can afford goods
Cost control
• 1.Flat packaging transportation;Self-help delivery. • 2.high performance ratio • pany listed make capital advantage
Values :Emphasize
self consciousness and team cooperation, cost consciousness intense, and close to people with sex
Good enterprise image and furniture industry giant
IKEA
For most people to create a better everyday life
IKEA's profile
Name :IKEA
Set up time: In 1943
IKEA purpose and values
Purpose :For
most people to create a better everyday life
Low price strategy
• Greatly lower the price of commodities, and constantly improve the purchasing system
IKEA ' s market share
• Now,IKEA has 301 shopping malls in 37 countries.Most of them in Europe;North America;Asia and Australia, Which has 7 stores in China.
一，IKEA product strategy
二，IKEA price strategy
三，Unique display in the store channel strategy
• IKEA become the symbol of way of life • Our store control marketing channel