商务英语.ppt
The procedures
1. what is the situation now? what is the states of the economy and other environments? What opportunities exist for meeting people’s needs? What products and customers are most profitable? Why do people buy ( or not buy) our products? Who are our major competitors? What threats are they to our business?
ORGANIZING
2. where do we want to go? How much growth do we want? What is our profit goal? What are
3. How can we get there from here? This is the most important part of planning. It takes three forms: a. strategic (long-range) planning determines the major goals of the organization and using resources to achieve those goals. b. tactical (short-range) planning is the process of developing detailed, short-term strategies about what is to be done, who is to do it, and how it is to be done. operational planning is the process of setting work standards and schedules necessary to implement the tactical objectives. c. contingency planning is the process of
Defining Management
Management refers to the process of coordinating work activities so that they are completed fficiently and effectively with and through other people.
Assuming that you will probably be a manager and/or work for a manager, you can gain a great deal of insight into the way your boss behaves and the internal workings of organizations by studying management.
Why Study Management?
We all have a vested interest in improving the way organizations are managed. Because we interact with organizations every single day of our lives.
Once you graduate from college and begin your career, you will either manage or be managed. For those who plan on management careers, an understanding of the management process forms the foundation on which to build your management skills.
MANAGEMENT
The application of panning, organization, directing and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
Management Functions
The process of management represents the functions or primary activities engaged in by managers.
Planning function Organizing function Directing function Controlling function
Management
Learning Objectives
Define management Describe management functions Explain organizational structure Distinguish management levels Identify management roles list management skills
Planning
Plans are nothing, planning is everything.
PLANNING
defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them.