• 乔布斯和沃兹尼亚克、韦尼于1976年在父母家的车库里共同创立了苹果公司。
3
Steve Jobs and the Apple II, which was introduced in 1977. It was not yet “insanely great”, as he wanted it to be, but one of the first successful personal computers.
• 1991年，在发布会上推广NeXT的ata计算机。尽管这款计算机得到普遍的认 可，销量却不如人意。于是，1993年NeXT成了一家只做软件的电脑公司。
7
At a press conference in San Francisco. In late 1996 Apple bought NeXT for $429m. a few months later, Gil Amelio, Apple’s boss, was
ousted and Mr. Jobs became “interim”, then full CEO.
• 在旧金山的新闻发布会上。1996年，苹果斥资四亿两千九百万美元收购 NeXT公司。数月后，乔布斯取代苹果原CEO吉尔·阿梅里奥，重新执掌苹果。
8
Steve Jobs in 1993, in what became his characteristic outfit: a black turtleneck shirt with jeans and sneakers. Always wearing the same clothes saved him time every morning because he did not have
• 1977年，乔布斯和他的苹果2电脑。这还不是乔布斯想象中的“酷毙了”的 电脑，可它已经是首批最成功的个人电脑了。
4
Introducing the first Macintosh in 1984. The now-legendary computer was announced to the wider public by a television commercial, aired during the Super Bowl in January of that year. It was the first computer
now has over 350 stores.
• 乔布斯重回苹果后做出的最让人意外的举动之一，从2001年起，开办苹果专 卖店。这一决定使他成为分析家们一时的笑柄，但事实证明，此举非常成功。 现在苹果已拥有超过了350家专卖店。
10
Steve Jobs launches a special U2-branded iPod with Bono, the band’s lead singer, in 2004. The iTunes Music Store, launched in 2003, quickly became the leading online-music retailer.
1
Three apples changed the world. The first one seduced Eve. The second one awakened Newtown. The third one was in the hands of Steve Jobs.
2
Mr. Jobs with Steve Wozniak, the other Steve of Apple. Both Steves and Ronald Wayne founded the firm in 1976 in the garage of Jobs’ parents.
do not use DOS.ห้องสมุดไป่ตู้
• 1984年推出首款麦金塔计算机。这款大名鼎鼎的计算机在当时通过在橄榄球 超级杯大赛中插播广告而广为人知。 它是第一款不用DOS指令的电脑。
5
Mr. Jobs at the NeXT headquarters in Palo Alto. After an internal power struggle, he was fired from Apple in 1985 and later
to decide what to wear.
• 1993年，乔布斯的标志性装扮：高领黑色休闲衫搭配牛仔裤，运动鞋。这种 不变的穿衣风格节省了他很多时间，使他不用再为每天早上穿什么而纠结。
9
One of Mr. Jobs’s most surprising moves after his return to Apple was to open a chain of flashy Apple Stores, starting in 2001. The decision was mocked by analysts but proved to be hugely successful. Apple
founded NeXT with $7m of his own money.
• 乔布斯在帕洛阿尔托的NeXT总部。1985年，乔布斯在苹果高层权力斗争中 离开了苹果并用自己的700万美元的资产创立了NeXT公司。
6
Pitching NeXT’s machines ata computer conference in 1991. Although the computers were generally acclaimed, they did not sell well. In 1993 NeXT became a software-only company.
• 2004年，乔布斯和U2乐队的主唱博诺一同推出为U2定制的iPod。2003年推 出的iTunes在线音乐商店迅速成为在线音乐零售的领导者。
11
Steve Jobs makes a surprise appearance at the Apple Store in Palo Alto, California, for the launch of the iPhone 1 in June 2007.