Dove Dark Chocolate
Concept of the product: passing on affection & enjoying happy moment Markrt of the product: ( popular consumer goods) masses market family market gift market
Meaning of DOVE
• • • • 德芙(de fu)=DOVE 得福（de fu）： D=DO O=YOU V=Love Do You Love Me?
E=Me
• dove
Brief Introduction
Dove Chocolate is one of series of products from Mars Company. Mars Company: American Multinational Corporation Pet food & Snacks Development in China 1989 Came into China for the first time 1993 Dove chocolate produced in Chian the first time 1995 NO.1 in Chinaese Market Became the classical chocolate brand
Hale Waihona Puke Masses Market
Characters；young people various sizes conventient to get
Family Enjoying
characters: simply package large capacity multiple choice
Handpicked Gift
History of the Company
The name comes from Dove Candies & Ice Cream,which were Chicago sweet shops owned by Leo Stefanos, a Greek-American. In 1956, Stefanos created the Dove brand of ice cream bars, which were only sold locally in Chicago until 1985 when distribution began in selected cities around the country. The Galaxy brand was first launched in the UK in 1960. In 1986, the company was acquired by Mars, Incorporated.
Characters: high consumption exquisite packing high price
Gift for the Valentine's Day
characters: shape colour topic romantic sweet