Dear Mr. Alejanjdra,This is vinnice from mentor technology, once we met in HK electronic fair. Now I worked for a new company whose main business line is I accessories.Here, I am writing to show you our best sellers to COMPANY.A, Ipad2 caseB, Ipad2 keyboardC, iphone4 casePls find attached pictures FYI. And let me know if you need above products.Look forward to hearing from you.And let me know if you need above products.换成interested in any item of them, free let us know,E-catalog will be provided if needed. Email me or just call me directly. Thank youTV(PAL&NTSC)Dear Loreta,This is Vinnice from Mector Technology, nice to meet you in HK electronic fair. Now I worked for a new company and the business line is I accessories.Here we wirting to show you the new and best sellers in many countries.1, Aluminum bluetooth keyboard for ipad2.2, Aluminum cover case for ipad2.Pls kindly refer the attached pictures and let us know if you interested the above products, thanks.Looking forward to hearing from you soon.)short2) short3) short again4) delete all extra words5) make everything clear6) that's ok, order comes, ah~6)主动语态用得太多。
英文信函中,如果你仔细琢磨老外的行文方式,很少会充满We,I之类的人称的。
相反要多用被动语态。
比如说,我们明天会寄你样品。
中国人喜欢说We'll send you the samples tomorrow. 这句话没错,语法正确,意思清楚,但是老外就不喜欢这样说。
他们通常会这样写:Samples will be sent to you tomorrow. 用得是被动语态,人称就没有了。
7)经常会问一些毫无意义的话。
比如Do you want our products?这句话被我列为最傻疑问句排行榜第一名。
如果客人说No,你怎么回复?那就没下文了哦。
而且本身你是去推销的,你希望客人感兴趣,你要引起客人的兴趣。
但是这句话就大煞风景,等于一下子就把客人逼到了绝路上,一定要说是或者否。
还有诸如Do you interested in our products? Are you sourcing for *****? How is your business recently? Would you like to cooperate with us? 这些都是毫无意义的话。
开发信还是要直接一点,告诉客人你是谁,你做什么,你的优势在那里。
只要清楚表述出这3点,就完全足够了。
其他的东西可以以后慢慢谈。
Hi Kelvin,Glad to hear that you're on the market for flashlight and other promotional items.This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request. Call me, let's talk more!Thanks and best regards,C*** LtdTel: ***Fax: ***Mail: ***砍价实例:只要你做sales,价格永远是一个绕不开的话题。
老外永远都会嫌贵,做生意的老手更懂得如何一轮一轮砍价,为自己争取最大利益。
我以前听到这句话,总会笑笑,然后对老外说,“I think so, that's a little expensive, but...”先同意他的观点,表示价格的确有那么一点点贵,但是……。
请注意,他说too,我说a little,这样一来,你一同意他的观点,你们之间的谈判氛围就会略微不那么紧张。
然后等你转折以后,你要做的就是“让他有赢的感觉!”你可以解释给他听,我们的产品为什么要卖这个价钱,差别在哪里,优势在哪里。
如果他嫌贵,你可以在改动某些材料、配件甚至包装的情况下把价格降下来,但是你不希望他采购这样的产品。
然后你可以给他适当的调整一些细节,换一套方案,然后给他有赢的感觉。
价格谈判的核心就在于双方都要有赢的感觉。
对方感觉自己赚到了,订单就会给你了。
如果你让他觉得吃了很大的亏,那你绝对不是一个谈判高手!唉,留一个真实的案例吧,我以前在skype上和一个老客人的聊天记录,大家看看:......Frank: C, that's increadible! Your price is too high!C: Frank, please, that is actually our best offer! I think it is very competitive in Germany. Frank: Joking? You quoted me EUR2.35, but my competitor bought from a middle man in Austria, just EUR2.15!C: Hey, I also wanna support you to expand your market, but the price... Could you pls send me a sample for evaluation? I'll check why their price is too low.Frank: C, listen! I don't have time! The promotion date is Jul.15th, we have just two months!!!!!!! C: What about doing a little change? For example, using silk printing instead of heat transfer, and using super heavy duty batteries instead of alkaline ones, the price will be EUR2.05 then. If ok, I'll send you PI right now.Frank: That's great! But if using super heavy duty battery, the quality maybe weak.C: Well, just changing the printing, but keep alkaline ones, EUR2.15/pc, okay?Frank: Please do EUR2.00, I'll give you order! 3,000pcs!C: Give you 3% discount, EUR2.09/pc, 6,000pcs.Frank: You killed me! The quantity is too much!C: OK, keep EUR2.35/pc, 4,000pcs fixed, but we accept the freight to Hamburg.Frank: Really? CIF Hamburg? But I just can place 3,000pcs.C: No, C&F, you pay the 1% insurance. 4,000pcs will be accepted.Frank: OK, 4,000pcs. Pls help me for the insurance...C: Let me talk with my boss, pls hold on...Frank: Sure...C: Confirmed! Please check the mail I sent you 1 min before, pls confirm the PI by return today! We need to arrange the mass production at once!Frank: OK, I'll confirm soon.C: Not "soon", today is a must! Because of the tight time for manufacturing. Come on... Free display boxes will be delivered together with goods. I think that's good for your promotion! Frank: Free PDQ? That's amazing, thank you, C! I appreciate for your kind help.C: My friend, don't hesitate, sign it right now. We're also pretty busy this month, pls give me plenty of time for mass production.Frank: Sure, sure, I will... Pls pay more attention to the quality and ETD. Thank you!C: u r welcome. Bye.Frank: Nice talking with you. Bye!是的,是很难的,google上面大部分的不是同行,就是B2B。