• Its name comes from a novel The white whale
• Starbucks logo is full of mystery,first time on March 29, it is 1971 years.
1971-1987
• 我后来找到了一幅16 世纪木雕（版画）图 案
• 纹样是斯堪的纳维亚 的双尾海妖
I found a16th century painting
• So what’s it？
And it has been having two opinions
但是在我翻阅无 数书籍终于 在
一篇重要文章
How the Starbucks Siren Became Less Naughty
STARBUCKS COFFE
首先说说店名吧，
星巴克(Starbucks)1971年创立于美国。
而它的命名来自小说《白鯨记》
其中有位大副就叫Starbuck
他很酷也很愛喝咖啡
• Starbucks was
這個名字讓人联想到海上冒險故事 founded in 1971 in the United States
Spinach & Feta Breakfast Wrap 菠菜奶酪早餐包
• More than 12,000 stores in over 50 countries
• Mainly lie in North America , Latin America, Middle East and the Pacific Region.
拿铁Chai Tea Latte
香草拿铁 Vanilla Rooibos Tea Latte
星冰乐 frappuccino
焦糖咖啡星冰乐 caramel frappuccino
可可碎片星冰乐double chocolaty chip frappuccino
Chocolate Crème Whoopie Pie巧克力冰派 Blueberry Scone蓝莓烤饼
Caffè Latte 拿铁
冷饮系列cooler series
Caramel Macchiato 焦糖玛奇朵

摩卡咖啡mocha coffee
拿铁咖啡coffee latte
美式咖啡Café Americano
Earl Grey Brewed Tea 伯爵红茶
Calm Brewed Tea提神茶
The Change Of Starbucks Logo
Starbucks target
• open 25000 stores in the world, like McDonald's
经典咖啡系列classics coffee series
Cappuccino 卡布奇诺
CaffèAmericano 美式咖啡
1986.
• This is the version of the greatest advances .
1992-2011
2011-now
Now, Seattle, Pike's Place, Market, Starbucks, retain the original version of the logo.
找到了关于塞壬 （Sirens）的解释。它 是指半兽半女人的妖怪 包括半鱼半女人和鸟人
• 而半鱼半女人的才被 称为Mermaid.也就是 常说的美人鱼
• 我们姑且就认为星巴克的 标志.是人鱼（Mermaid） 吧
1987-1992
• Only STARBUCKS
the word mark was registered on（注 册 ）November 18,
In the future:
1.As always, good service.
2. Compete with Nestle to expand market share in Europe.
We are at your service