The Guardian: history(II)
1959, “The Guardian” 1964, Manchester to London 1976, out of Fleet Street 1993, Acquire “The Observer”(1791, the earliest Sunday newspaper in UK) , one of the best in UK
The Guardian: a day(II)
02:00, copy editors began to work 15:15, ads layout sample 16:30, photos 17:00, meeting to check the last selection and layout, click to send them to printing centers 18:20, cartoons 21:00, small adjustments 22:30, printing, packaging, transporting Some other editions
Daily Telegraph: strategy of attracting young readers (marketing)
Public relation: on-line news, propaganda Promotion: gifts, lottery, ads “Fantasy Football” 50% discount on campus, sponsor students activities
Daily Telegraph: characteristics
Owned by Hollinger International BRITAIN’S BEST-SELLING QUALITY DAILY Torygraph, conservative, right
1821, “The Manchester Guardian”, weekly, John Edward Taylor 1857, daily 1872, Richard Scott, editor-in-chief 1907, owned by Scott 1932, Scott Trust(another way of owning a newspaper)
Sts editors’ meeting, visit, interview, Juice
Sponsoring sports and other activities Market research Internal communication: a magazine
The Guardian: history(I)
The Guardian: a day(I)
09:00, editors read other newspapers 10:00, editors’ meeting, a list of news and reports, cover report 10:20, discussion of the lists of domestic news, international news, economic news, sports news and photos 10:00-11:00, department meetings, feature articles(art, education, women, etc), editorial and commentary, 12:00, editorial meeting 12:30, selected news and reports, titles, page concept, layout
Daily Telegraph: history
1855, founded by Colonel Sleigh, Daily Telegraph and Courier, Joseph Levy, a quality paper for the majority Edward Levi Lawson, “father of British press”(headlines, exclusives, etc) 1928, William Berry 1985, a Canadian Telecom company
The Guardian
Published by The Guardian and Manchester Evening News Ltd. Owned by Scott Trust Trust fund ownership to maintain its independence in ownership, finance and political inclination The only one Readership: politiciannetwork A column called “The Third World” Bold headlines, eye-catching layout Emphasis on comments
The Guardian
Well-known for being creative G2, the first small-sized supplement Reader’s editor
The Guardian
Liberal in politics, support Liberal Party and Labor Party An important force to balance the public opinion in Conservative opiniondominated British newspapers Iraq war