《专业英语》(考试课)期末考试通知现将《专业英语》期末考试的安排告知如下,请同学们早作准备。
(1)考试地点和时间:根据校教务处安排(2)考试方式和内容考试的目的与要求本课程考试旨在检测学生是否掌握电子商务专业的基本理论;是否掌握电子商务专业词语组成规则、长句理解、掌握专业基础知识以及专业文献阅读能力。
要求考生应全面掌握与电子商务专业英语相关的基础知识、基本技能。
本考试大纲以上课所用教材为主要依据。
考试方式:闭卷考考试时间:120分钟考试范围:第一章至第六章考试内容:1、专业词汇中英互译(重点复习上课常提到的单词、词组和补充的专业词汇及相关课文Exercises中的第1、2题)2、专业术语解释判断(重点复习课堂提及关键词和专业练习中术语、课本notes。
)3、一般语法选择题(重点复习相关课文相关语法例句及Exercises中的第3题)4、英译中(重点复习课堂句子课后的英译中作业,及相关课文)5、阅读理解6、简短问答(基于你对问题的理解来回答)请大家自觉完成课后习题和课本后的测试题。
Eg试卷结构试卷满分为100分,一、专业词汇中英互译.1、超媒体n. h___________2、数字签名d___________3、博客n. b___________4、domain name ___________5、info-world ___________二、Grammatical Structure.1.The students expected theremore reviewing classes before thefinal exams. DA is B. being C.havebeen D. to be…..三、专业术语解释判断Referring to the following notes, fill in each blank after the following sentences with one of the issues inthe list given below.Extranet hacker Logistics1.The person who can break into yourcomputer without your permission.四、英汉互译.1、Only some new products involve major technological breakthroughs, many new products are simply product line extensions.只有部分新产品需要有技术上的突破,大多数的新产品仅为产品线的延伸2、Marketing research is an essential first step in all product development. There is no point in developing a new product unless you can sell it.市场调研是所有产品开发的必要的第一步。
如果新产品销售不出去,那新产品开发是毫无意义的。
五、Reading comprehension.There are many different ways to sell your product on the Web, but most te chniques tend to fall into one of the following categories:Gifts and Impulse ProductsSometimes you don't know what you wan t until you see it. Merchants who off er gift items are very familiar with this. If you're offering impulse buys, you may want to design a site that's easy and entertaining to explore; le t them go window shopping. Red Envelo pe makes its site as fun to explore a s it is to shop, creating impulses an d ideas that drive sales.Commodity ProductsEveryone knows what a CD or a book lo oks like. They are pretty low-risk pu rchases since you don't have to worry about whether they're the right colo r or compatible with your system. Wha t matters is that the seller has them in stock at a good price. Merchants who offer commodity-type products are differentiated by their products' pr ice, selection, and availability.Considered Purchase ProductsSome products require a lot of delibe ration before a purchase is made. Exp ensive items that come in various mod els, each with different options and different pricing, require customers to consider a number of factors befor e they buy. We're talking about consu mer electronics, cars, cellular phone service programs, and something you should be thinking about in the near future: e-commerce software packages. There are now a number of middleman services popping up to help consumers make their buying decisions. Sites s uch as my Simon offer side-by-side co mparisons of different products.Configurable ProductsSometimes a product is all about the options it comes with. A case in poin t is computer workstations and servers. The basic components are the same,but you can choose how roomy or fasteach of those parts will be. Computer manufacturers like Dell and Apple e nable their customers to design theirown products, blending one-on-one ma rketing with customizing mass-market products: Their motto is, “Tell us wh at you want and we'll build it for yo u. ” But these techniques are now sho wing up in other fields. Take a lookat Smith + Noble, where you can design your own window treatments by selec ting and combining different attributes and features..1. For Red Envelope, which of the following statements is not true?______A. It sells gifts and impulse products.B. One can go window shopping on its site.C. Its site is easy and entertaining to explore.D. Customers don't know what it sells until they visit its site.2. The merchants who sell commodity products can compete in ______.A. priceB. selectionC. availabilityD. all of the above3. My Simon is a site that ______.A. sells expensive itemsB. helps customers make their buying decisionsC. sells e-commerce software packagesD. sells cars and cell phones4. Computer workstations and servers ______.A. belong to the category of configurable productsB. are expensive because they come with many optionsC. are very difficult to chooseD. are very difficult to build5. Smith + Noble is doing e-business in the field of ______.A. customizing mass-market productsB. computersC. window treatmentsD. one-to-one marketing六、简短问答。