巴西车辆市场导航巴西国家概况一、巴西国家概况一、巴西汽车工业二、二、巴西汽车工业巴西车辆准入制度三、巴西车辆准入制度三、巴西市场分析四、四、巴西市场分析中国汽车进入巴西市场的建议五、五、中国汽车进入巴西市场的建议巴西国家概况•巴西联邦共和国巴西联邦共和国(The Federative Republic of Brazil)(The Federative Republic of Brazil)(The Federative Republic of Brazil)是拉丁美洲是拉丁美洲最大的国家，最大的国家， 国土面积国土面积851.49851.49851.49万平方公里居世界第五，首都巴西利万平方公里居世界第五，首都巴西利亚，重要城市：圣保罗，里约热内卢。
•巴西人口数量巴西人口数量11亿86958695万万(2008(2008年年)，位居世界第五。
其中白种人占，位居世界第五。
其中白种人占54.54. 0303％，黑白混血种人占％，黑白混血种人占％，黑白混血种人占39. 9439. 9439. 94％，黑种人占％，黑种人占％，黑种人占5. 395. 395. 39％，黄种人占％，黄种人占0.46%0.46%，印第安人约占，印第安人约占，印第安人约占0. 160. 160. 16％。
％。
•巴西货币名称为雷亚尔，和人民币汇率为巴西货币名称为雷亚尔，和人民币汇率为11：1.381.38，，20092009年年GDP GDP总量为总量为3143031430亿雷亚尔（亿雷亚尔（亿雷亚尔（11美元约合美元约合11．7777雷亚尔）雷亚尔）雷亚尔）, , , 居世界第八。
居世界第八。
•巴西的官方语言为葡萄牙语。
巴西的官方语言为葡萄牙语。
717171％的居民信奉天主教。
％的居民信奉天主教。
•巴西人爱好足球，赛车等运动，治安状况不佳。
巴西汽车工业巴西汽车工业汽车品牌•世界汽车著名企业均在巴西投资设厂，其中包括戴姆勒、大众、福特、通用、菲亚特、本田、三菱、日产、丰田、标致、雷诺、沃尔沃等。
•组装汽车数量排序为：菲亚特、大众、通用、福特、标致、雷诺、本田、丰田、戴姆勒克莱斯勒等。
•巴西汽车出口的主要地区是墨西哥、美国、阿根廷、厄瓜多尔、哥伦比亚、智利、南非、加拿大等国。
•巴西没有自主汽车品牌。
巴西汽车工业部分常见车辆品牌巴西汽车工业巴西禁止进口二手汽车（收藏用三十年以上的老爷车除外）巴西汽车工业用车习惯•巴西人不重排场，三门车很受欢迎，排量为巴西人不重排场，三门车很受欢迎，排量为1.0L 1.0L 1.0L的小型车的小型车辆比重超过辆比重超过50%50%50%，巴西街头很少见到豪车。
，巴西街头很少见到豪车。
•巴西人购车最注重车辆的价格，对于车辆的其他性能（如安全性，操控性等）要求不高。
•巴西人喜好手动挡的车辆，手动挡比例高达巴西人喜好手动挡的车辆，手动挡比例高达90%90%90%以上。
以上。
•巴西人对高科技不敏感，老款大众甲壳虫，高尔等成熟车型长期热销，车辆使用年限高。
巴西汽车工业巴西市场分析民众能够接受不同习俗的外国人，并友好相处，排外性小。
巴西市场分析中国汽车进入巴西市场的建议•事先全面了解巴西政治、文化、经济、环境等信息。
•了解巴西车辆市场、准入制度、认证流程、标准法规等。
•根据巴西人的用车环境及喜好，生产适合巴西市场的车辆。
•由于运费和关税高昂，建议厂家在巴西进行CKD组装生产。
•可利用巴西周边国家的里劳动力成本与低技术壁垒曲线进口巴西。
Autolex is located at São Paulo-SP the biggest economy of Latin America, and south hemisphere, and the 10th worldwide richest city. São Paulo is located in the southeast of Brazil as we can see on the map:Autolex was established in 1994, the era of Brazil open the doors to importation, and we was the first automotive engineer company of Brazil which does the homologations approval to independent customers, created by the engineer Ibrahim Cotait Neto, who spend his whole life in the automotive emissions control, in the 1970’s era he applied the first Brazilian emission laboratory, in Volkswagen do Brasil while he works there. In 1990’s he applied one of the first’s imported cars to Brazil the Koreans Hyundai Motors and Daewoo MotorsAt long of those years, we make several homologations from worldwide to Brazil, as we have notary customers in Brazil as BMW –Bayerische Motoren Werke, Kawasaki Heavy Industries, Lotus Cars Ltd, as many others.We have a specialty team which has a vast knowledge, not only of theories but also, about all types of engines, vehicles, trucks and motorcycles, and we apply the changes necessaries in the vehicle on the source, to adequate to Brazilian law and fuel.Our main services are:1. Vehicle approval besides the Brazilian Government;•Gas tests and vehicular noise.•Reports of adequacy.•Engineer appliance on the vehicle•Projects adequacy vehicular Brazilian legislation2. Consultancy to Import vehicles3. Economic feasibility studies for project deployment vehicle CKD4. Consulting and monitoring of project implementation vehicle.5. Interface with foreign exporters and local distributors on the technical, functional and automotive engineering.6. Preparation and / or translation of manuals Service / Owner / Parts Catalogue.7. Design and equipment selection for deployment testing laboratories gas emissions.About IBAMA:IBAMA is the Brazilian Institute of the environmental; this Institute creates in 1986 the PRCONVE, Control Program of emissions caused by Automotive Vehicles, and in 2003 creates the PROMOT Control Program of emissions caused by motorcycles and similar.Both programs had determinate standards techniques, to the Industry and all Importers, which were obligated to improve and develop their projects.The main matters of those projects are:1. Reduce the quantity of the Vehicles on roads2. Incentive the improvement of the mass transportation and incentive the people to use it;3. The modernization of the Brazilian automotive industry;4. Adopting, updating and development of new technologies;5. Improving the quality of automotive fuels;6. Training of manpower highly specialized technical;7. The inflow of new investments in Brazil, new industries and laboratories issued;8. Employment generation;9. Diversification of the industrial park and,10. Reduction at source (vehicle) by up to 98% of emissions.THE PROCESSStep 1 - Approval of PrototypeIt is proof that manufacturers / importers apply design concepts that provide a low pollution potential new vehicles and a low rate of emission deterioration over its useful life. Such evidence is through technical analysis of engineering specificationsand test results.•Definition of Importer’s data: Importer Documentation, Proxy to represent the company within governmental agencies;•Acquisition of vehicle’s technical specifications in order to fill in the required documents and Application Forms;•Performance of the Gas Emission Pre-Tests by certified laboratory; •Performance of the Noise Tests by AUTOLEX R&D;•In case of Passengers Cars, needs to performance of the OBD-II Tests or gathering of full OBD-II documentation (including DTCs, primary and secondary failure simulation strategies and else) all responsibility of maker or importer, followed by AUTOLEX R&D; (The OBD-Br2 standards follow the same patterns of the international OBD-II current requirements);•Request to IBAMA the official Homologation Tests;•Performance of the official Emissions Homologation Tests;Step 2 - Control of Production / ImportationIt is the statistical monitoring of production lines / importers, to ensure compliance with the approved design and a low dispersion of rates of emission from vehicles, if the importer / manufacturer which sells more than 1,000 units by six-month of light vehicle ore more than 100 units of heavy vehicle must todo .Types of vehicles:The control of pollutant emission is performed from the following classification of automotive vehicles:1 - Light Vehicle Passenger: car designed to carry up to 12 passengers, or derivatives thereof for the transportation of cargo.2 - Light Vehicle Sales: utility vehicle designed to carry cargo or mixed and their derivatives or designed to carry more than 12 passengers or with special features for off-road use.3 - Heavy Vehicle: bus and truck designed to carry passengers and / or cargo.4 - two-wheeled vehicles: mopeds, motorcycles and the similar.THE DENATRAN PROCESSThe CAT (certificate of the traffic fitness), an engineer company accredited by Metrology Institute - INMETRO must to full fill all requirements technical data required from DENATRAN, and they will be the technical response of this vehicle. Sometimes, with justify, the DENATRAN can ask to do same tests at the laboratory to proof the Vehicle safety requirements, as well some test report like a crash test.The tires with go assembled on the vehicle, must to have an INMETRO certification.To get an unlimited traffic certification, for the model, the importer and exporter must to have a representative agreement.Procedures to Import1. Request a PI to the exporter (seller) abroad. This should be prepared on letterhead of the exporter and shall contain all details of the vehicle (make, model, color, year of manufacture, model year, number of doors, number of passengers to be transported, engine) with their respective accessories / details, the number of the VIN (chassis number of the vehicle), MIN number (chassis engine number), the Inco term (if the sale is FOB or CFR), port of departure, destination port, country of origin, country of origin, country of purchase, destination country (Brazil), full details of the manufacturer (name and address), NCM vehicle , quantity, unit price, total price, FOB value, the value of international freight (if Inco term is CFR) and banking channel for the exchange closing.The PI must be signed, stamped and it must include the original stamp.2.Request for LCVM - License for Use of Motor Vehicle or configuration or LCM - License to Use Configuration Mopeds, Motorcycles and Similar.3.At the issuance of LCVM or LCM, the importer can apply for CAT - Certificate of Fitness for Transit, attempting to be definitive and correct the VIN (chassis number of the vehicle) and MIN (serial number of the motor) on hand. Ideally, this request before boarding the vehicle, so that when it arrives, the CAT has at hand to release the goods.4. Request of the LI - Import License. For this document, you need to LCVM or LCM has already been issued by IBAMA, and the number that must appear in the supplementary information to the LI, with LI made, we must make the disposal of scrap tires (IBAMA), that for each new tire imported, you must to recycle other;5. After the acceptance of Import License and previous procedures, we may ask the freight forwarder abroad to arrange the shipment of the vehicle. The cargo agent should be notified about the shipment as soon as you start to import the contacts into the vehicle, since that will make the prices for the international sea freight and other fees to be paid to the owner.6. Soon after the shipment, the exporter or his legal representative shall send to the importer in Brazil, procurer the following documents: original plus 5 copies of commercial invoice (signed, stamped, containing the name and title of person who is signing, notarized and stamped by the consulate or chamber of commerce in Brazil), packing list in one original plus five copies (signed, stamped and bearing the name and title of person who is signing) 3 original plus 5 copies of the Knowledge of Maritime Transport (B / L).7. Upon receipt of all original documents and the arrival of the ship to Brazil, the Brazilian agent will record the DI (Import Declaration), for the nationalization of the vehicle.8. After completion of pre-registration of federal revenue for fiscal responsibility for the physical conference and subsequent release of the goods of the same, it is the complement of the register BIN - National Computing Base, at this stage the service representative enters the system all data complementary model in order to be fit in the car all Brazilian Traffic Departments to make the first license plates.Who Can ImportAny Company which are able to Importe, Trade Companies and the individual person, this one, can only import in quantities that do not reveal trade practice it must to be to hisown use.Involved Agencies and the necessary documentation:• Brazilian Institute of Environment and Natural Resources (IBAMA) issuing the Licensefor Use of Motor Vehicle or Setup (LCVM);• National Traffic Department (Denatran) issuing the Certificate of Appropriateness toNational Legislation Transit (CAT);• Department of Foreign Trade Operations (Decex) of the Foreign Trade Secretariat (Secex), the Ministry of Development, Industry and Foreign Trade (Mdic) that examinesand gives Import License (LI);• The Ministry of Finance (MF), which verifies the compliance of data entered in the Import Declaration (DI) with the imported merchandise, the documents produced and specific legislation, aiming to ease (delivery) of goods.Market DataBrazil market vehicles is growing up considerably year by year specially for motorcycles, from now the projection is the growing of commercial vehicles such as the big trucks and cranes, it because the 2014 World Cup and 2016 Olympics Games, besides the considerable economic growth.Ranking of the Coutries, Passangers and light commercial VehiclesCounty20082007Evolution %1USA13.221.15016.121.776-17,992China 6.492.553 6.072.0156,933Japan 5.060.639 5.270.101-3,974Germany 2.923.540 2.556.78414,345Russia 2.923.549 2.556.78414,346Brazil 2.671.316 2.323.19214,987French 2.510.555 2.526.611-0,648England 2.421.256 2.741.743-11,69Today Brazil is the 5th bigger automobile producer and itis running to get the 4th position soon.IMPORTATION MARKETToday, the total import vehicles in Brazil are around 20% of the consumer market, when Brazil opening the market in 1992 this number was around 10% and it becomes to grown up in the last five years, when the US dollar in relation to Brazilian Real, was down and was stabilized.Motorcycle Markets4. Brand Distribution5. Displacement and TypeBrazilian TaxesBrazilian taxes is one of the most high and complex of the world, this is a protectionism of the national industry. The taxes changes from state to state and from good to good, to calculate an exactly cost price of the good, and it is a cascade method, in other words, the C&F cost plus the first tax, will generate the value to calculate the next tax and so on.To get an exactly final cost, only a specialist counter can do that, we have a superficial knowledge about this matter as we can explain bellow:For example, import to Brazil one passenger car with engine 2000cc we have:FOB 30.000,00 USDFreight 5.000,00 USDC&F 35.000,00 USDFISCAL CLASSIFICATION N.MODAL SHIP Tax Aliquot 8512.20.11RATE1,88II35% GOOD DESCRIPTION FOB USD 30.000,00 IPI25% Passenger Automobile with enginebetween 1500~3000cc 6 Passengers FREIGHT USD 5.000,00PIS2,00% QUANTITY Insurance USD - COFINS9,00% 1TOTAL C&F - US$ USD 35.000,00 ICMS18%ValuationR$ 65.800,00Calculations of II / IPI / ICMS / PISand COFINSValueBases of II65.800,00 I.I. 35% R$ 23.030,00Bases of IPI R$ 88.830,00I.P.I. 25% R$ 22.207,50Bases of PIS / COFINS R$ 101.319,20PIS 2% R$ 2.026,38 COFINS 9% R$ 9.118,73Bases of ICMS R$ 149.003,18ICMS 18% ( This is a state tax, herewe insert the aliquot of Sao PauloState) R$ 26.820,57TOTAL TAXES R$ 83.203,18TOTAL GOOD COST R$ 149.003,18Conclusion:Our Conclusion about, is the time to invest in Brazil is right now, today Brazil hasA excellent worldwide relationship, is growing up Sustainably, and with the matter aboutThe World Cup and Olympic Games, the market in generally will boom!Even with the homologation process and tributes are complex and hard to achieve, if the investor get a good professionals as partnership , invest in Brazil will be a sure profitable business, not forgetting that today, Brazilian customers are so experts and demanding, so the investor must to take care about the quality he will introduce to Brazilian Market.41。