联想集团英文版介绍ppt
The Keys To Success
• Creativity • Successful promotion (促销)such as advertisement • Fast service(快销) • Different prices and different levels
THANK YOU!
Marketing strategy
(营销策略 )
• Protect the market of China、key account and mature market • 保护市场的中国,关键客户和成熟的市场
• Attack the consumer market and emerging market (This is the most difficult question for it) • 攻击消费市场和新兴市场(这是最困难的问 题)
The Competitor(竞争者) in netbooks(笔记本)
• Global market
HP DELL ACER(宏碁 )
• China market
ASUS(华硕 ) Haier Hisee
The Competitor (竞争者)of Mobile phone
• iPhone、Nokia、Samsung 、BBK、Sony Ericsson and so on.
• 2004年,他们把标志“传奇”改变为“联 想”。“le”是传说和“新生”源自拉丁语, 这意味着新的和创造性。
Lenovo Brief Introduction
• In 2005,Lenovo purchased IBM • 2005年,联想收购了IBM。 • Today Lenovo has become the biggest manufacturer in China and the third biggest manufacturer in the world. • 今天联想已经成为中国最大的制造商, 和全 球第三大制造商
• 1994年,联想成功的首次公开募股在香港证 券交易所 • .
Lenovo Brief Introduction
• In 2004,they changed the logo “legend” to “lenovo”.“le”is from legend and “novo” is from Latin ,which means new and creativity.
The menu
• History • Products
Sucessful key
Lenovo Brief Introduction
• It was built in 1984 by Liu Chuanzhi and 10 computer technician with 2 million yuan in Beijing. • 联想建于1984年,由柳传志和10名计算机技 术人员以及200万元资金在北京打造出的。
• It was named Legend firstly. • .刚开始时,它命名为传奇第一
Lenovo Brief Introduction
• In 1994, Legend 's successful IPO (Initial public offerings首次公开募股) in the Hong Kong Stock Exchange.
Lenovo Products of netbooks(笔记 本)
Z370
Байду номын сангаас
• Desttops&all—in—ones
thinkcentre
• Tablets(平板电脑)
A1-07
Lenovo Product of Mobile phone (手机)
C101
Lenovo Product of Mobile phone