Translation practice
2.3.2.3 Sentence translation from English to Chinese: 1) 它已成为各种贸易和商务的强有力的手段。（medium） 2）电子贸易指网上财务往来，电子商务则指所有形式的 网上交易。（refer to...） 3) 客户服务已经是并将继续是下一个主要的竞争因素。 （competitive factor） 4）电子商务的交易通常涉及几个互动的步骤。（involve） 5）那将给你以极大的竞争优势。（advantage） 6）当你的公司电子商务化后，你与客户之间的关系就改 变了。（transform） 7）客户关系管理在你的商务程序中起决定作用。（critical） 8）我们必须尽充分利用我们已有的资源。（make full use of）
Text A 5）Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer information. 要实现出色客户服务的目标，商家必须能最快地了解客 户的所有信息。 4注解：access n. (1)使用权， 进入权，接近的机 会。（正式用词，后接to） Only high officials had access to the president. （2）通道，入口。（后接to） The only access to the farm was a dirt road.
这种商务模式的转变，带给顾客的远不仅是方便，带给商家的也远 不仅是成本的降低。 ◆transforming是现在分词，做power的定语。
◆extend v. (1)延长，扩大。 This year they have introduced three new products to extend their range. （2）延伸，伸出。 The caves extend for some 12 miles. The man extended his hand: "I'm Chuck."
Text A 6）E-business transactions often involve interactive steps...dispute resolution... 4注解：involve v.
(1)使陷于（麻烦等中），卷入（困难或复杂的情况）
They are deeply involved in debt. （2）涉及，包含 This project involves much difst you must identify which of your core business processes are most suitable for, or most in need of, conversion to e-business. 但首先你必须明白，在你的核心商务程序中，哪些程序 最适于或最有必要电子商务化。 4注解：identify v.
Text A 3）but the common difference is that e-commerce refere to financial transactions over the web. 它们的差别在于：电子贸易指网上财务往来。 4注解：financial adj. 财政的，金融的 London is one of the important financial centers of the world.
(1)认出，鉴定。
The criminal was identified immediately. (2)证明…身份 your ID card will identify you.
Text A 10)Your most critical business process is customer relationship management. 客户关系管理在你的商务程序中起决定作用。 4注解：critical adj. (1)批评的，批判的。 I have long developed a habit to appreciate novels with a critical attitude. (2)决定性的，关键的。 This is a critical turning point in my career.
(3)危急的
Translation practice
Give the Chinese equivalents of the following words or expressions: 1) e-business process 电子商务程序 2) business model 商务模式 3) online marketing 在线营销 4) financial transaction 财务往来 5) customer service 客户服务 6) electronnic billing 电子兑帐与支付系统 and payment system 7) dispute resolution 解决争端 8) customer relationship 客户关系管理 management @ Activities On Passage A
4注解：dispute
n&v.辩论，争论
They disputed for hours about where to go.
Text A 7）In order to make full use of the power of the Web and efficiently handle high-value intangible services such as mortgages or insurance applications,... 为了充分利用网站和有效地处理各种无形的高值业务如 高额抵押或高额保险申请，…… 4注解：make (full) use of (充分)利用 efficient adj. 高效率的，有能力的
Text A 4）The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business.
Objective
Unit 1
8 Notes To Text A
@ Activities On Text A
@ Basic E-commerce Writing
& Related Reading
: Work online
Text A
Introduction to E-business
1)IBM defines e-business...Internet technologies. 国际商用机器公司将电子商务定义为。。。。互联网技术。 4注解：define 给…下定义。常用于短语define… as…，意为“将…定义为…”。 He defined charity as giving money to the pooor. 2) online marketing and advertising 在线营销和广告 4注解：advertise v. (为…)做广告，登广告。 This company advertised for an assistant in the local newspaper.。
An efficient worker deserves good pay.
mortgage n. 抵押，房贷
Text A 8）Value that cannot be generated by any other means.
这种价值不可能由其他的方式创造出来。
4注解：generate v. (1)产生（光，电，热等） A fire generates light and heat. (2)引起，导致。 His suggestions generated a lot of ill fellings.
@ Activities On Passage A
Assignment 课后作业
完成Page 9-12的练 习
This is the end of Text A