如何在广交会上向采购商客户介绍你的产品并搞定客户拿下成交订单要想在展会上搞定对你的展品感兴趣的客户，你必须对你的产品的性能，使用方法，加工工艺和材料等等各个方面都非常熟悉，给客户介绍起来如数家珍，只有这样客户才能信任你的个人能力从而相信你的产品，最后他才敢决定购买你的产品，给你订单，这是猫熊哥多年参加展会的亲身体验。
下面通过3段展会上向客户介绍展品的对话，让你了解如何介绍你的产品，不同产品当然要有不同的内容，但是套路基本是一致的，希望对你有抛砖引玉的作用：1.如何向客户介绍你的电话产品：A: To start with, one of the great benefits of this videophone products is its simplicity of assembly and therefore also maintenance.首先，这项可视电话产品的主要特点之一是装配简单，因此，维护也容易。
B: How does it work?怎么操作呢？A: First. the audio signal is established in the same way that any phone call is made; then the video channel will be opened using a separate line. only if the called subscribe also has a videophone set. if there's no receiving videophone, then a normal audio call can take place.首先，音频信号的产生方式和其他电话一样；其次，视频信号使用另一根线。
只是被叫用户必须也有一台可视电话。
如果对方没有可视电话，那就进行通常的同话。
B:Is there any delay between receiving the audio signal and the video signal?接收音频信号和视频信号是否有延迟呢？A:Yes, there's a slight delay of about three seconds but by the time they start talking the two channels will be synchronized.是的，有大约3秒钟稍微的延迟，不过双方开始通话时，两种频道就会同步了。
B:What about the price of this product?这种产品的价格怎么样？A: It'll retail at approximately USD300 but it'll only be available to customers who are connected to the integrated digital network. In other words. if they are not connected to this digital network. there'll be an additional connection charge-now normally this costs just under USD200.零售价大约300美元，不过只供给链接到集成数字网上的客户，换句话说，如果他们未与集成数字网链接，就会收额外链接费，现在这项费用不到200美元。
2.如何向客户介绍你的电风扇产品：A: Can I help you, sir?需要我帮忙吗，先生？B:Would you show me some electric fans?你能让我看下电风扇吗？A:Yes, with pleasure, Which type do you prefer? We have desk fans, ceiling fans and floor-standing fans.好的，飞行乐意。
你喜欢哪一款？我们有台扇，吊扇和落地扇。
B: I want to buy a ceiling fan.我想买吊扇，A:Yes. a ceiling fan, We have many kinds,,all are best ones made in China, .我知道了，吊扇，我们有许多种，都是中国制造最好的产品。
B:I don't care where they are made, What's important to me is their quanlity, Can you tell me which kind is the best in quality?我不在乎它们是哪儿制造的，对我来说，重要的是质量，你能告诉我你一种性能最好吗？A: Generally speaking, each has its own advantage, But I think XXX is the best one.总的来说，各有优点，但是我认为“XXX””牌是最好的。
B:Judging from its design, I should say it's nice, But I'm not sure how well it works,从它的设计来看，应该说不错，但是我不知道它运转是怎样。
A: Since you're not sure, we can have a demonstration.既然你不确定，我们可以示范一下。
B:But it's a great trouble, You just tell me in what way its' good.但是这很麻烦，你告诉我它是怎么个好法。
A: All right. First, it's well designed - it looks pleasing and has a reasonable structure, Do you think so?好吧，首先，它设计的不错，看起来漂亮，结构合理，你是这样认为的吗？B:Yes, I think so.是的，我认为是这样。
A: Second, it's durable. Some old customers tell me their XXX still works well after nearly 20 years' service.其次，它很耐用。
有的老客户告诉我他们XXX牌电扇用了几乎20多年。
B:What other merits does it have?还有其他优点吗？A:The most important thing is that it works smoothly without any noise.最重要的是它运转时没有噪音。
B:Yes, That's the critical thing for an electric fan, But I can see its good design and nice look; I can't see its smooth work, If the fan doesn't work as well as you have described, can we return for exchange it?是的，对于电扇来说那是很关键的，但是，我只能看到它精美的设计和漂亮的外观；我无法看到它无噪音的运转，如果这电扇不像你描述的那样出色，我们能退货或者换货吗？A: Of course, you can.当然可以，你能退换。
B:Is there any time limit for it?有时间限制吗？A:If it doesn't work well, you can return or exchange it within three months.如果不好，你可以在3个月内退换。
B.It means we can't return or exchange it beyond three months, right?意思是说超过三个月以后，我们就不能退换了，对吗？A:Yes, But if something goes wrong with it after three months, you can take it here to have it repaired free of charge. because it has a year's gurantee.是的，但是如果3个月以后他有什么毛病，你们可以将货物运来免费维修，因为有一年的保修期。
B: All right. let's make the deal.好的，我们成交。
3.如何向客户介绍你电视机产品：A: Anything I can help you?需要我帮助你什么吗？B:I've come to have a look at TV sets, I haven't decide which kind of TV set I should buy, Will you give me some recommendations?我来看下电视机，我还没有决定该买哪一种。
你能帮我介绍一下吗？A:Yes, I'm glad to. But would you answer me a few questions first?好的，很高兴为您效劳，但是首先您能先回答我一些问题吗？B:Yes, of course, please.当然，请问A: First, do you want a normal color TV set or a LED one?首先，你想买普通的彩色电视还是LED电视？B: A normal color TV set.普通彩色电视机A: OK. a normal color TV set, We have varous color TV sets, Do you want a China domestically made TV set or a sino foreign joint venture company made TV one?好的，普通彩色电视机，我们这儿有不同类型的彩色电视机，你想买中国国产的电视机还是买中外合资企业生产的电视机呢？B:I prefer a China domestic one. it's more cheaper than joint venture one. I guess.我想要中国国产的电视机，我想这应该比合资的便宜些。