Sample
❖ After organic foods are produced, the first step is from agricultural production to wholesaling where they are transferred from producers to brokers, terminal markets, grocery wholesalers and foodservice wholesalers. The second stage is from wholesaling to retailing where the foods are stocked by traditional grocery stores, natural food stores and foodservice outlets. The last step is from retailing to consumption where these organic foods are purchased by consumers.
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Text Task 1 Task 2 Business Know-how
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The Multi -channel E-Commerce
1 In the midst of the US economic crisis, cautious spending and downsizing have left the retail industry in serious trouble. March 2009 saw a 9 percent decline compared with March 2008. However, online sales continue to show steady growth in the face of adverse economic conditions. They are expected to grow 11 percent to US$156.1 billion in 2009, following a 13 percent increase in 2008.
Notes Sample
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What is a marketing channel?
❖ A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption, which consists of all the institutions and all the marketing activities in the marketing process.
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Task 2 Work in pairs. Look at the following flow chart. Discuss with your partner and describe the process of organic foods going through the marketing channel.
Notes
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Personal selling: 人员推销/个人推销 is a two-way
communication between the seller and the buyer usually faceto-face, via the Internet, the phone and the correspondence. Unlike advertising, a personal sales message can be more specifically targeted on individual prospects and easily altered if the desired behavior does not occur. Personal selling, however, is far more costly than advertising and is generally used only when its high expenditure can be justified.
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Task 1 Look at the following pictures and identify the different selling methods.
person-to-person selling
direct mail selling
online selling
telephone selling
新职业英语
Unit 7
Conte nts
1
Warming-up
2
Reading A
3
Reading B
4 Listening & Speaking
5
Writing
6
Mini-project
7
Language Lab
78
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Warm -up
Task 1 Task 2
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2 Given cautious consumer spending and tight credit, why is online retail continuing to grow fast while overall retail numbers drop? Retailers need to look no further than the great benefits and savings of selling via a multi-channel e-commerce platform.