analyzing and teamwork spirit by means of case
study and task-oriented teaching.
6
Language abilities:
1） 听力能力要求：能基本听懂正常语速的一般商务活动中的电话、 对话、谈判、会议发言等;
2） 阅读能力要求:能读懂中等难度的商务英语文章，了解作者的 观点和态度。阅读速度为每分钟120-160个单词，理解准确率 在75%.
Competence, Communication, Creation, Co-operation, Confide8nce
• The most important:
9
3. Basic Requirements
• 1. Text Book (Unit 1-14) • an exercise book
Focus on: business knowledge and communication skills；analytical skills and problem-solving skills.
Designed for students who want to improve their confidence and ability in conducting business in English.
3） 口语能力要求：能够用英语介绍公司状况，进行业务咨询，与 客户交流，做简单的商务报告等。
4） 写作能力要求：能够运用所学语言知识，写出基本符合国际商
务惯例、格式规范的一般性商务报告、商务信函、会议纪要和
电子邮件等。
5） 英汉互译能力要求：能够翻译一般性商务材料。
7
Back
Highlight your talents – from a MNC
Sir Anthony Joseph Francis O'Reilly is an Irish businessman and
former international rugby union player. He is known as former
CEO and Chairman of the H.J. Heinz Company. Perhaps Ireland's
Creative/critical thinking: Chinese learn to memorize, but MNC want talents who have their own ideas.
Teamwork and leadership: top graduates = good employees since they have worked so hard to be the best.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
5
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication,
• 2. Extra Materials
• 3. Group Work ( Divided into 6/7 groups and a leader nominated)
10
4. Assessments:
• Academic Performance
40%
• Attendance and punctuality
Reading Listening
Case Study
Skills
3
Overview
Money
Culture
Brand
Business English
Trade Advertising Business Ethics
4
1. Course Overview
Cover various functional areas: marketing, advertising, human resources, production, trade and etc.
1
• 1. Course Overview • 2. Course Objectives • 3. Basic Requirements • 4. Assessments
2
Overview Vocabulary Language Review
Starting up
Business English
first billionaire, he remains one of Ireland's richest citizens. He is
popularly known within Ireland as Tony O'Reilly.
Practical skills:
skills that transfer into workplace. Internship is a good way to get hands-on experience.
Cross-cultural communication: being able to really communicate with foreign people.
20%
• Discussion, Presentation, Meetings
50%
• Homework, Quiz
30%
• Final Exam
60% 11
Unit 1 Brands
Quotation
Truly great brands are more than just labels for products.