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zara品牌介绍英文版


Zara-online
• When asked about the company's late arrival to internet retailing, Pablo Isla, chief executive, said they have been waiting for online demand to build before launching into cyberspace.
• All items on sale at its Zara outlets would be available online and at the same prices. Customers can choose from the usual range of paying methods and opt either for a free store pick-up or paid-for postal delivery. The online return and exchange policy is identical to the store system, with shoppers given 30 days to change their minds. Queries will be handled by customer service operators or via e-mail or chat messaging. Inditex said that iPhone and iPad applications that allowed purchasing would soon be available.
Brand introduction:The latest and most fashionable clothing
1.N:ame:ZARA (Chinease name----飒拉)
2.Country:Spain
3.Founding of time:1975
4.originator:Amancio Ortega Gaona
ZARA
ZARA with super speed, much variety and small quantity, the manufacture and sale of one of the efficiency management. And it does not advertise, preferring instead to use money on opening new stores. To this day,Zara has been in more than 70 countries around the world.
Zara's Women's clothing is divided into three series, tively the Zara of evening gowns and suits to work on "Women, fashion, casual clothes of Zara, Basic and athletic feeling young series Zara agency
5.Chief designer:John Galliano
7.Products:Ladies, men's clothing, children's clothing, shoes, hats, scarves
• Zara's product structure:
• Zara's product design structure rich and single phone number. Every year launched 20000 kinds of new style, divided into men's, women's and children's clothes.
The Harvard Business Review said:" ZARA established a different form the traditional industry communication supply chain, it is the supply chain to help ZARA completed its 15day myth."
The company is very unusual in the fashion retail world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors.
• On September 6, 2010, Financial Times reported that Inditex has launched the first online boutique for its bestselling brand . The longawaited website will begin in Spain, the UK, Portugal, Italy, Germany and France – six countries that are among the most important of the company's 76 markets.
brand analysis
advantage
(1) A strong design team
we have a group of professional designers more than two hundred. Our designer whose average age is only 25 years old, they most time in Milan, Tokyo, New York, Paris, etc watch fashion show. To capture design concept and the latest trends. We have a rapid production update, replenishment stores twice a week. Global each shop can be synchronous update is completed in two weeks. The high goods turnover rate also speeded up the customers back to the store.
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