The success of China's good voiceabstract : voice of China since 2012 years 7 months since the year started, breaking the ratings peaks, set off a national discussion of boom. Based on program production, subjectivity, emotionAnd Twitter marketing four analyze the success of the programme, with a view to providing reference and inspiration for current TV.Key words: the voice of China limit entertainment; mode; emotions; micro-blog marketingThe voice of China 2012 Year 7 Month 13 Days since launch, every Friday night at the Zhejiang TV broadcast, on the premise of ratings soared, general audiences and the industry won a good reputation. This is a document by the Zhejiang TV and owned by Star bright, star-making creation of large inspirational music commentary, by music industry heavyweight, China that Britain, Liu Huan, Chao Chuan and featuring mentor asked, less famous host China host the ten contestants in each phase."Limited entertainment" under high pressure, Zhejiang satellite TV to its original innovative spirit set new bellwether for Chinese TV entertainment programs. The voice of China in ratings from the first part of 1.477 fifth 3.310 km,is also first in the ratings, this article from the point of view of communication as we explore the voice of China's secret, deep cultural reasons behind the resolution hits the screen., The excellent making-purchased copyrights, introduction modeThe voice of the Chinese model has its origins in Netherlands Talpa TV production company The Voice 。

2010 year,The Voice by the introduction, in the Netherlands hit a ratings miracle, attract 300 million Netherlands audience, the total population of 18.2% [1] . 2011 year United States production company bought The Voice of United States copyright, its stunning ratings, whereas at that time was all the rage in the United StatesCountry Idol。

This program model in Europe and was a huge success, so that The Voice of Fame fame. 2012 year star bright, star-making arm of the company spared no expense to the Netherlands Talpa TV production company bought The Voice of China.Throughout the present entertainment, a good television program can quickly hit the whole TV market share to save a television, like ' China's got talent、The China dream show、The passion of singing and other entertainment are purchased the copyright. Purchase copyright introduction mode, is a shortcut to the burgeoning domestic program. The program mode is the result of a good audience and market tested, introduction and localization of the transformation is the current TV shows critical success factors.Key elements of program models include: customer (explicit or implicit requirement), Products or services (to bring value to customers), Capabilities (core competencies, including key resources, processes, etc), Profit model (how profitable), These factors clearly strategic objectives are closely linked with the media.China innovation of TV program form a bottleneck, original local TV shows are also no substantive breakthrough, no feeling of the audience's eyes light up. Thevoice of China appeared, like a wisp of spring breeze, blowing into millions of households. As for the show itself, dominated by hot Super girl, emerging talent show after effective breakthrough never materialized. The voice of China the introduction of copyright, in the domestic first "blind selection" form, "swivel chair stand", breaking the appearance of habitual thinking and let people have the imagination; celebrity mentors and grass-roots interaction between the students, breaking the stars high above grassroots players lick the whole program form.Second, the strengthening of individual subjectivityThe voice of China as the program advertised position has said that it is a "self-help" and "music review" for the programme "inspirational" reflected player subjectivity, and music reviews is the subjectivity of the star teacher, and mentor--the students elect embodiment of a two-way interaction. The autonomy of human subjectivity, selectivity and creativity. Mode setting the voice of China program strengthens individual subjectivity, Hegel once said, "freedom can be realized in the subject, because the subject is the true realization of free materials".The voice of China compared with other entertainment, not success, but patterns of success. Program mode on the set, four stars mentor Chair way back to players, make the program more "just hear sound, cannot see the person" in suspense. Finally, on the choice of mentor and player interaction, also highlighted certain settings. In this process, the person subject to display, also can be called as a person.In past music talent show, contestants are often in a completely passive position, judges often use "poison tongue" show face, like this cannot show their players so superior. And in the voice of China, four stars mentor postures, not high, and player exchanges on an equal footing, also lets the audience feel the star's approachable. On the show, the audience can often be seen scene was, and mentors in order to compete for one of the outstanding players argued, while the right of final decision in the hands of players. In relation to two. The subjectivity of human being to show.And the subjectivity of the audience in this mode is to inspire. Mentor back to performing player, sense of audience participation increased, many viewers will even go into some of the "plot", as players the ultimate fate of gripping, fully stimulate or enhance the audience's real social participation to ease "the media-dependent" this socio-pathological phenomena. Forms of television itself determines the TV could not exist effective interaction with the audience, and audience in a passive recipient of information, "couch potato" is also often been criticized by cultural criticism. The voice of Chinese teachers and students elected suspense setting, can stimulate the active participation of the audience.Third, common emotional spaceThe voice of China and of China's got talent、The success of programs such as the China dream show, have one thing in common, the program has captured the Chinese sentiment and heavy responsibility of emotional factors, and this emotional factor is crucial to the program a success. As with any art form, meaning and emotion should precede form and technique. As a player of the civilian population, in the arena to fight for their dreams, dream witness television viewers across the country,to achieve the most basic emotional communication. Show player story purify people's hearts again and again, ordinary viewers in real life, unable to meet the emotional needs of the stage character seeking compensation for a virtual meeting now, some television programmes for pure ratings, and pay the programContent at the expense of aesthetic vision and singular performances to win attention, lack of spiritual and cultural dimension of constructive, negative impact on the overall attitude of the society, and caused great damage to television as a whole. In this context,the voice of China has to take the initiative to cater to mainstream values, for the dreams of ordinary people a stage for really pure, inspirational, blowing a fresh wind of the TV show.Executive Yin Hong, Deputy Dean of the school of journalism and communication of Tsinghua University believes that creating dreams of an era, is in reality for the public on the basis of a culture to encourage, guide social value orientation can often play a positive role. Television as a major concern of the public media, by TV shows like the voice of China for the audience to create a dream, dream environment, which in this day and age is a thing of value with social integration. TV show only excluding the impetuous impulses, focusing on the present reality and transmit positive energy, will have staying power.Of China's got talent The China dream show, to "dream" as the theme of the show's popular, invisible TV pointed out the direction for China's future. The voice of China's introduction of foreign copyright program, improvement of localization is the creator should be the top issue, beyond a market-proven program model, the author joined Chinese heavy feeling heavy righteousness, to dream of emotional factors are key elements for success.Four, Twitter marketing successIn TV shows in the past, like China's got talent, is a grass-roots, reality show, Dance of the General Assembly Be a star of the reality show,The voice of China is concerned, it is a collective of stars and grass-roots reality show. Such stars and grass roots group show, not only in form, online voice discussions also form a formation of stars lead, grass-roots following in interactive mode. China's micro-blog 2009 year date of birth and unstoppable trend changes people's lives. The success of the voice of China, inseparable from the Twitter marketing power, especially celebrity Twitter.The night after the first broadcast of the voice of China, Yao Chen, Feng Xiaogang entertainment star tweets to support and compliment my excitement. Celebrities after the media blog network, opinion leaders, celebrities and other onlookers synergy mechanism,the voice of China's effective opinion quickly fermented, forming discussion. SINA weibo billions of large user groups, become communication nodes, after a period of time, formed in real discussion, in the late second period third period after apparently reflected in ratings. The voice from broadcast to China now, been discussing this on the Twitter,and praise,of course many of them show public relations marketing promotion, but such discussions are proof of the size of the voice of China's micro-blog marketing success.Micro-blogging as a new medium, characteristic of its powerful communication and interaction, open, natural breeding ground for formation is an event discusses hot. Twitter interaction is going to be the better alternative to the television medium, is the voice of China television media extension of the brand on the Web. The voice of China to Twitter as a marketing platform, each fan is a potential marketing object, star of the Twitter users started highly positive information, establish the tone for next Twitter marketing. In addition,the voice of China marketing is also reflected in the Twitter microblogging marketing high speed convenient, low-cost, multimedia, audience a wide range of features for Twitter marketing to set an example.China television, Chinese television needs innovation, the only way, to advances in media, new media are emerging, social-media, the rapid development of the media ecosystem to keep draining of the TV audience, of course, interactive TV and new media are not avoided. The voice of China brings new hope for the success of the television media, return to TV audiences have played an irreplaceable role.The voice of China's success proved once again that as long as the TV show willing to seriously study program form, familiar with requirements of TV audience ratings, ratings and reputation of win-win is not just a slogan. Admittedly,the voice of China there are still many loopholes and flaws, such as non-native introduced original programs copyright abroad, could not avoid the negative controversy section commercial operations, we believe that with the further maturation of programming patterns in China, such problems can be solved.。