目录：1.前言····························2.市场环境分析························行业分析·························市场分析·························竞争对手分析·······················3.休闲度假屋特色分析·····················度假屋的装饰特色：····················特色服务项目：······················1、客房服务：····················2、餐饮设施：····················3、娱乐设施：····················4、商务服务：····················分析·····························优势：··························劣势：··························机会：··························威胁：··························5.推广战略··························推广目标·························市场细分及目标市场选择··················市场定位·························6.项目推广策略························渠道策略：························价格策略：························广告策略：························营业推广策略：······················人员推销：························公关活动：························具体促销活动：······················7.经费预算··························致献·····························参考文献···························浙江舟山东极休闲度假屋上市推广方案市场营销04（2）班黄双云指导老师方志坚内容摘要：目前,随着我国旅游业的不断发展,商务旅游的兴起,度假、休闲市场也应运而生。