Case Analysis
Her responses towards compliments are unquestionably appropriated between collectivists. Unlike Wang Lin, Lindon Jackson places great value on assertiveness and is encouraged to express personal thoughts and feelings freely.
Case Analysis
Wang Lin, who wore a newly bought coat, met Lindon Jackson on her way to work. When Lindon Jackson complimented Wang Lin on her coat, Wang Lin reacted by saying that her coat was not so beautiful since she, as a collectivist, is accustomed to belittle（轻视） everything related to her.
Relative Case
Case
Wang Lin wore a newly bought coat to work. On the way, she met with a former customer from the U.K, Lindon Jackson.
Lindon complimented her for her beautiful clothes:
To avoid miscommunication, Wang Lin and Lindon Jackson should learn more about each other’s culture and adjust their behaviors accordingly. Lindon Jackson could repeat his compliment by saying “it really looks marvelous” and then turn to another topic. He should also understand that selfdenigration is one of the key values in collectivism.
display self-confidence and Assertiveness(自信), disclosure（披露）
of personal thoughts and
feelings.
Collectivist culture (Confucianism): places little value on individual identity and great value on group identity. Going one's own way is not valued; uniformity and conformity are stressed.
seek the notice of others; affirm open expression risks face their uniqueness
guarding privacy; valuing freedom to do and think whatever they choose
the right to privacy in the sense of freedom is not recognized
Thank you! &
Love you all!
What led Wang Lin into such a dilemma?
Case Analysis (案例分析)
Case Analysis
This is a typical cross-cultural case based on verbal communication. Wang Lin comes from a collectivistic culture which stresses self-denigration（诋 毁）. Lindon Jackson comes from an individualistic culture which features assertiveness.
live life guided only by principles such as equality and noninterference
one’s business is also the business of the group; friends should be concerned with each other’s personal matters
Individualist Culture PK
Collectivist Culture
PK 1
Individualist Culture
(liberalism): individuals tend to define themselves
by the extent to which they are different from, rather than similar to other. People are encouraged to
Case Analysis
He, therefore, would inquiry about where to buy the coat and finally led Wang Lin into the dilemma.
Suggestion /
Solution (解决方案)
Suggestion & Solution
Lindon: Oh, you looks gorgeous on this coat, Wang!
Case
Wang: Not so beautiful. It costs only 100 Yuan. (In fact, it was worth 250 Yuan) Lindon: Oh, really. Where did you get it. I want to buy one for my wife. Wang: uh.
PK 2
Individualism
Collectivism
I culture

WE culture
open discussion of disagreement openly speaking one’s mind
are valued forms of talk
appears distasteful