6 C’s principles
1.
Courtesy--------------- 礼貌
2.
Correctness------------正确
3.
Conciseness------------简洁
4.
Clarity------------------------具体
Inform
Thank-you letter Letter to suppliers, customers, or other people who
感谢信
have helped individuals or the company
build goodwill
Overview
Criteria for effective business writing
to one’s self-confidence.
Overview What are the functions of business writing?
Business writing has three functions: ➢ to inform: ➢ to persuade ➢ to entertain
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Overview Functions of business writing
Business writing has three functions: ➢ To inform: you explain something or tell readers something/provide information ➢ To persuade: you want to influence the reader’s attitudes and want them to act. ➢ To entertain: to build goodwill（建立友善关系/良好的信誉）; you create a good image of
4. We presume that there must be some reasons for you having trouble with these articles.
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Overview
Courtesy
➢ Courtesy usually involves three aspects ✓ Using you-viewpoint ✓ Taking a positive tone ✓ Being conversational
3. We can not offer you any refund…
4. Obviously you forget telling us the color…
1. A good sale of the products will benefit you
2. To maintain your excellent credit, please remit…
Different Attitudes
We/I attitude
You attitude
1. A large sale of our products will make our company more profitable.
2. We are in need of fund and you must pay…
Overview
Courtesy
1. You-viewpoint (you-attitude你式写法) ✓ building goodwill: ✓ focus interest on the reader/ for persuasion and for influencing people favorably/ emphasize
Example 2
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1. Dear Sirs, we are sorry you have misunderstood us. 2. Dears Sirs, we are sorry we didn’t make ourselves clear.
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3. We cannot understand why you have had trouble with these articles. ( ) ×
build goodwill
Job description 岗位责任说明
Description of qualifications and duties of each job. Used for performance appraisals绩效考核, setting salaries 薪资设定, and for hiring
❖ Every chapter- 2 hours ❖ Score: ✓ Final exam 60% ✓ Performance 40% • Attendance (10%): absent-3 / late- 5 • Class activity (10%) • Homework (20%) • Read news or materials about economy; write English economic report every month.
Contents
▪ Part One ▪ Part Two ▪ Part Three ▪ Part Four ▪ Part Five
Warm-up Functions of Business Writing Criteria for effective business writing More Criteria and Techniques Approaches to organizing business writing
Inform, persuade good candidates to apply; build goodwill (job duties match level, pay)
10-K report 年度财务报表
A Form 10-K is an annual report required by the U.S. Securities and Exchange Commission (SEC美 国证券交易委员会), that gives a comprehensive summary of a company's financial performance.
yourself and of your organization- the kind of image that makes people want to do business with you
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Overview Functions of business writing
Most messages have multiple purposes. When you answer a question, you’re informing, but you also want to build goodwill by suggesting that you’re competent and perceptive and that your answer is correct and complete.
your letter still should be very mild and tactful. ✓ Being prompt in replying to the opposite part’s letter. The reply should usually be sent on the
same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short note to the client explaining why.
商务英语写作技巧
What is Business English?
1. It is a part of English for Specific Purposes(ESP) 2. is English used in business context. 3. is especially related to international trade
3. You could obtain a refund if… 4. Please indicate your choice of color…
Overview
Courtesy
2. Accent on Positive Language ✓ Positive words emphasize the pleasant aspects of the goal and tend to put the reader in the
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Example 1
Document
Description of document
Purpose(s) of document
Claims adjustment 理赔
Letter granting or denying customer request to be Inform,
given credit for defective goods
“you” and “your”, de-emphasize “we” and “our”; ✓ not just using second pronouns, but placing the reader in the center of things； ✓ Read your msg. over as if you were in your readers shoes. 1. When you use you-viewpoint in writing, avoid insincerity/ using it for good goals.