目录1. 引言 (1)2. 正文···································································2 2.1 沟通的概念与类型及其过程·············································2 2.1.1 沟通的概念·························································2 2.1.2 沟通的类型·························································2 2.1.3沟通过程····························································2 2.2沟通及有效沟通实际意义················································3 2.3各企业应重视提高推销中的沟通技巧······································3 2.4如何运用沟通技巧······················································4 2.4.1 给人留下良好的第一印象·············································4 2.4.1.1 衣着打扮得体·····················································4 2.4.1.2举止大方, 态度沉稳················································5 2.4.1.3保持自信, 不卑不亢················································5 2.4.2有效沟通的润滑剂——非语言性沟通····································5 2.4.2.1体语······························································6 2.4.2.2触摸······························································6 2.4.3人的目光也是沟通的手段之一··········································6 2.5 在销售过程中特别需要注意的方法·······································7 2.5.1提高专业知识························································7 2.5.2锻炼待人接物的能力··················································7 2.5.3目的明确, 直奔主题··················································7 2.5.4 做一个好的“倾听者” ···············································8 2.6 排除推销障碍的技巧···················································8 2.6.1排除客户异议障碍····················································8 2.6.1.1 得失法···························································9 2.6.1.2底牌法····························································9 2.6.1.3 讨好法...........................................................9 2.6.1.4 例证法...........................................................9 2.6.2排除价格障碍.......................................................10 2.6.2.1比较法...........................................................10 2.6.2.2平均法...........................................................10 2.6.3排除习惯势力障碍...................................................10 2.6.3.1 询问法..........................................................11 2.6.3.2 假设法..........................................................11 总结....................................................................12 致谢词..................................................................13 参考文献. (14)1. 引言在市场经济的大潮中, 我们无时无刻不在销售我们的产品,我们的服务。