methods.
person-to-person selling
direct mail selling
online selling
telephone selling
Notes
Wa
职业综合
英语 2 Unit 7 Marketing
rm1-
Not
es
Personal selling: 人员推销/个人推销 is a two-way
职新业综职合 业英语
英语 2 Unit 7 Marketing
职业综合英语 2
Unit 7
Unit 7
Marketing
ENGLISH FOR CAREERS
职业综合
英语 2 Unit 7 Marketing
Conte nts
1
Warming-up
2
Reading A
3
Reading B
4 Listening & Speaking
职业综合
英语 2 Unit 7 Marketing
ReadRngeiaAdni g A
Text Task 1 Task 2 Business Know-how
职业综合
英语 2 Unit 7 Marketing
ReaT1dexit nA- g A
The Multi -channel E-Commerce
Байду номын сангаас
Notes Sample
职业综合
英语 2 Unit 7 Marketing
Warm-2-Notes
What is a marketing channel?
❖ A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption, which consists of all the institutions and all the marketing activities in the marketing process.
1
In the midst of the US economic crisis, cautious
spending and downsizing have left the retail industry in
serious trouble. March 2009 saw a 9 percent decline
职业综合
英语 2 Unit 7 Marketing
Warm-2
Task 2 Work in pairs. Look at the following flow chart. Discuss with your partner and describe the process of organic foods going through the marketing channel.
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
职业综合
英语 2 Unit 7 Marketing
Warm -up
Task 1 Task 2
职业综合
英语 2 Unit 7 Marketing
Wa rm-
1
Task 1 Look at the following pictures and identify the different selling
compared with March 2008. However, online sales continue
to show steady growth in the face of adverse economic
conditions. They are expected to grow 11 percent to US$156.1
communication between the seller and the buyer usually faceto-face, via the Internet, the phone and the correspondence. Unlike advertising, a personal sales message can be more specifically targeted on individual prospects and easily altered if the desired behavior does not occur. Personal selling, however, is far more costly than advertising and is generally used only when its high expenditure can be justified.
职业综合
英语 2 Unit 7 Marketing
Sample
❖ After organic foods are produced, the first step is from agricultural production to wholesaling where they are transferred from producers to brokers, terminal markets, grocery wholesalers and foodservice wholesalers. The second stage is from wholesaling to retailing where the foods are stocked by traditional grocery stores, natural food stores and foodservice outlets. The last step is from retailing to consumption where these organic foods are purchased by consumers.
billion in 2009, following a 13 percent increase in 2008.