Up/down arrows indicate statistically significant difference (95% confidence)
Base: Total Market - 2015 (n=1285), 2016 (n=1250), 2017 (n=1270)
5
Hispanics were the most likely to say their income improved in 2017, but the 35% represented a decrease from 2016.
44%
38% 35% 33% 32% 32%
41%
41%
17%
20%
18%
15%
2017
Year Results
Improved
Stayed the same 32% 35% 34% 41% 41% 41% 36% 38% 50% 45% 19% 19%
Worsened 18% 22% 19% 17% 14% 16%
Conduct online, in-person and telephone research.
3
Our Services
QUANTIT A TIVE QUALITATIVE MIXED MODE
ONLINE MARKET RESEARCH COMMUNITIES
CONCEPTAND COPY TESTING
500
Hispanics
257
Non-Hisp
258
AsianAmericans
1,270
Total
2
Who We Are
An authority on creating and managing research products that help clients gather insights about rapidly changing consumer segments.
Research experience specifically in the Hispanic, African American, Asian and T otal markets. Experience in hard-to reach demographic sub-groups.
Only full-service market research company that owns & operates an inhouse Hispanic panel. Servicing Fortune 500 clients, ad agencies, nonprofits and other market research companies.
Recent Trends in Household Income
Total Market
39% 33% 33%
42% 38%
41%
22%
20%
19%
Improved
Stayed the same
Worsened
2015
2016
2017
Thinking of all of the sources of income that contribute to your household, compared to this same time last year would you say your household financial situation has:
Methodology
Survey Method › Online via XX Research’s
Omnibus Study
Regional Coverage
› National
Screening Criteria › 18-64 years of age
Field Timing › December,2017 Base Sizes
Total Market Consumer Sentiment with Comparisons to Previous Years
2018 Report
What isit?
XX is a national survey that examines the consumer sentiment of Americans. The study looks at the market as a whole and by key race/ethnic segments. Results from 2017 are compared to 2016 and 2015.
ADVERTISING EFFECTIVENESS
ONLINE PANEL BUILDING
ONLINE PANEL
INTERCEPTS
PHONE
Contact Us
info@ 818843-0220
WEBSITE USABILITY STUDIES
OMNIBUS SURVEYS
ATTITUDES & USAGE
BRAND TRACKING
PRODUCT TESTING
ONLINE & OFFLINE QUALIT A TIVE
4
Most Americans’ household income stayed the same in2017.
• Slightly more consumers report no major shifts in income this year over last, but fewer saw a significant improvement in income in 2017 over 2016.
• 2-in-10 Non-Hispanic Whites said their situation worsened. This was the highest of the race/ethnicsegments.
Recent Trends in Household Income
By Race/Ethnic Segment
2016 2015
43% 35%
39% 33%