BRIEF
•The History of Starbucks •The Advertising of Starbucks
1970's
The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty peoplenowledge Review
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1992-today
Starbucks Outdoor Advertising
The ad is a venti-sized Starbucks cup magnetically connected to the roofs of about 100 Boston taxicabs.
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1987-1992
2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.
The second Starbucks logo The third Starbucks logo
1990's
The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first companies to offer stock options to its parttime employees, Starbucks becomes a publicly traded company.
The original Starbucks logo
1980's
Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.